Samsung Electronics France in Consumer Appliances (France)

April 2013 | 3 pages | ID: S81E22BA879EN
Euromonitor International Ltd

Abstracts

During 2012, Samsung Electronics France adopted a new communication strategy for its consumer appliances operations. Various technological innovations were launched, although there is currently low visibility in France for Samsung’s hi-tech consumer appliances.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Samsung Electronics France: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Samsung Electronics France: Competitive Position 2012