Royal in Consumer Appliances (Morocco)

July 2013 | 2 pages | ID: RAD3DF43380EN
Euromonitor International Ltd

Abstracts

Royal will focus on developing its own brand Royal during the forecast period, with the company putting its focus on increasing local production and on new product development. The company aims to gain share in fridges, small kitchen appliances (non-cooking) and small cooking appliances. The removal of import tariffs is however likely to prove a growing challenge during the forecast period, with the company facing increased competition from global players as a result.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Royal: Key Facts
Summary 2 Royal: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Royal: Competitive Position 2012