Philips Electronics (Thailand) Ltd in Consumer Appliances (Thailand)

June 2013 | 3 pages | ID: P03E1CAD144EN
Euromonitor International Ltd

Abstracts

The key strategy of Philips Electronics (Thailand) remained its focus on strengthening small appliances in 2012. Innovation adapted to urban lifestyle is the important direction that Philips is pursuing in Thailand. Philips is a key player that has introduced the concept of lifestyle appliances to consumers. Health and wellbeing technology is the most important issue for new product development. The company will concentrate on below-the-line activities like PR, special events, product...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Philips Electronics (Thailand) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Philips Electronics (Thailand) Ltd: Competitive Position 2012