Panasonic Marketing Middle East FZE in Consumer Appliances (United Arab Emirates)

July 2013 | 2 pages | ID: PAA15019536EN
Euromonitor International Ltd

Abstracts

Panasonic Marketing Middle East, which imports all of its products into the United Arab Emirates, will continue to focus mainly on driving sales in consumer appliances over the forecast period. With innovation being one of the key drivers of differentiation in consumer appliances, Panasonic’s position may suffer if the company fails to keep up with its competitors’ pace of innovation. Over the review period the company achieved above-average growth in many categories, especially personal care...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Panasonic Marketing Middle East FZE: Key Facts
Company Background
Production
Competitive Positioning