Olympic Group SAE in Consumer Appliances (Egypt)

January 2016 | 3 pages | ID: O03CB79D8C7EN
Euromonitor International Ltd

Abstracts

Olympic Group managed to maintain a consistent level of volume sales towards the end of the review period, thanks to its decision to invest in advertising and promotion for its most innovative brands, Zanussi, Electrolux and Ideal. This choice was in line with the company’s strategic decision to focus its promotional efforts on its best-known energy-efficient products. Olympic Group is expected to introduce more of these products during the forecast period, as Egyptian consumers are becoming...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Olympic Group SAE: Key Facts
  Summary 2 Olympic Group SAE: Operational Indicators
Production
  Summary 3 Olympic Group SAE: Production Statistics 2015
Competitive Positioning
  Summary 4 Olympic Group SAE: Competitive Position 2015