Morphy Richards Ltd in Consumer Appliances (United Kingdom)

March 2014 | 3 pages | ID: M9741775A9EEN
Euromonitor International Ltd

Abstracts

Morphy Richards’ strategic direction will be focused on advertising to promote its products through its “Smart ideas for your home” campaign. This marketing strategy is aimed to strengthen its household penetration rate thanks to TV commercial support and online advertising for some of its products. As cleaning habits move from weekly to daily due to “cocooning”, Morphy Richards is expected to invest further in promotions for its vacuum cleaners. Additionally, the company will try to renovate...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Appliances market;
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• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Morphy Richards Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Morphy Richards Ltd: Competitive Position 2013