Mercal CA in Consumer Appliances (Venezuela)

November 2016 | 3 pages | ID: M1AFAE88DBAEN
Euromonitor International Ltd

Abstracts

Mercal is a state-owned discount retail network that has achieved a strong position in retailing in Venezuela over the course of the review period thanks to a strategically aggressive expansion and subsidised prices, allowing it to target Venezuela’s low-income majority. As international oil prices are expected to remain low during the forecast period, reductions in subsidies are likely to become more frequent. However, new products will help prevent Mercal from losing its prominent position as...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mercal CA: Key Facts
Company Background
Internet Strategy
Private Label
  Summary 2 Mercal CA: Private Label Portfolio
Competitive Positioning
  Summary 3 Mercal CA: Competitive Position 2015