Media Saturn - Servicos de Apoio Administrativo Lda in Consumer Appliances (Portugal)

April 2015 | 3 pages | ID: M05BDDD67A2EN
Euromonitor International Ltd

Abstracts

Media Saturn’s main objective for the forecast period is expected to be generating higher sales through its retail brand Media Markt in order to gain value share in electronics and appliance specialist retailers and reach second position in the channel. In order to improve its competitiveness, Media Saturn is expected to continue conducting humorous marketing campaigns which are capable of catering the attention of Portuguese consumers. If during its first 10 years of operations, Media Markt...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Media Saturn - Serviço de Apoio Administrativo Lda: Key Facts
  Summary 2 Media Saturn - Serviço de Apoio Administrativo Lda: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
  Summary 3 Media Saturn - Serviço de Apoio Administrativo Lda: Competitive Position 2014
  Chart 1 Media Saturn - Serviço de Apoio Administrativo Lda: Media Markt in Gondomar