Media-Saturn Holding Polska Sp zoo in Consumer Appliances (Poland)

January 2016 | 3 pages | ID: M6A8973D42DEN
Euromonitor International Ltd

Abstracts

The company is running two well-known brands within electronics and appliance specialist retailers, namely Saturn and Media Markt. Although both brands offer similar product portfolios and are targeting similar consumer groups, brands are managed separately and by a number of consumers are perceived as absolutely independent competing chains. This strategy is expected to continue in the future. Moreover, the company is foreseen to expand through opening new outlets under both the Saturn and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Media-Saturn Holding Sp zoo: Key Facts
  Summary 2 Media-Saturn Holding Sp zoo: Operational Indicators
Company Background
  Chart 1 Media-Saturn Holding Sp zoo: Saturn in Warsaw
Internet Strategy
Private Label
  Summary 3 Media-Saturn Holding Sp zoo: Private Label Portfolio
Competitive Positioning
  Summary 4 Media-Saturn Holding Sp zoo: Competitive Position 2015