Media Saturn Beteiligungs GmbH in Consumer Appliances (Austria)

April 2013 | 3 pages | ID: M264ACC6993EN
Euromonitor International Ltd

Abstracts

Media Saturn Beteiligungs GmbH is currently expanding its multi-channel retailing strategy in order to combine store-based retail outlets with online retailing. The company also continues to pursue a low-price strategy and supports all of its retail brands with high-profile advertising campaigns and regular promotions in order to maintain high levels of consumer awareness. The company also regularly adds new products to its already wide range of merchandise and it recently launched a series of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Media Saturn Holding AG: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Media Saturn Beteiligungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 3 Media Saturn Beteiligungs GmbH: Competitive Position 2012