LG Electronics Romania SRL in Consumer Appliances (Romania)

July 2013 | 2 pages | ID: LD2B51111CBEN
Euromonitor International Ltd

Abstracts

LG Electronics Romania is an important player in consumer appliances in Romania, and it expects to strengthen its position and seize a larger share of sales through further innovation, better pricing schemes and perhaps by entering new categories. Under the “Life’s Good” slogan, the company intends to increase the popularity of its LG brand and invest in continuous marketing campaigns.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 LG Electronics Romania SRL: Key Facts
Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 LG Electronics Romania SRL: Competitive Position 2012