LG Electronics India Pvt Ltd in Consumer Appliances (India)

April 2013 | 2 pages | ID: LE5FB30FBE0EN
Euromonitor International Ltd

Abstracts

LG Electronics clearly intends to position itself as the most preferred vendor in fulfilling consumers’ aspirations in the country. The strategy involves product range, ease of product availability, cutting edge experience and the social status that buying its products confers on the purchaser. The company’s marketing strategy has been to drive sales linked to every aspect: Occasion, technology and health, coupled with fun.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 LG Electronics India Pvt Ltd: Key Facts
Summary 2 LG Electronics India Pvt Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 LG Electronics India Pvt Ltd: Competitive Position 2012