LG Electronics Chile in Consumer Appliances (Chile)

February 2015 | 3 pages | ID: L30586BE55EEN
Euromonitor International Ltd

Abstracts

LG Electronics Chile is trying to reach different audiences, from consumers with high salaries to middle- income earners, through differentiated products which satisfy the needs of each segment, always positioning itself as a leading brand in terms of value-for-money.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 LG Electronics Chile: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 LG Electronics Chile: Competitive Position 2014