LG Electronics Benelux NV in Consumer Appliances (Netherlands)

July 2013 | 3 pages | ID: LBD0960A74AEN
Euromonitor International Ltd

Abstracts

Alongside a strong focus on technological innovations, LG will continue to strengthen its brand image within the Netherlands through increased marketing activities. Its main goal will be to gain higher levels of consumer trust, since brand awareness of LG remains comparatively low in the Netherlands and the player’s main obstacle to growth is competition from better-known brands. Innovations, meanwhile, will focus on improved energy efficiency to cater to fast-growing consumer demand for more...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 LG Electronics Benelux NV: Key Facts
Company Background
Competitive Positioning
Summary 2 LG Electronics Benelux NV: Competitive Position 2012