Koninklijke Philips Electronics NV in Consumer Appliances (Netherlands)

July 2013 | 4 pages | ID: KB457514AFEEN
Euromonitor International Ltd

Abstracts

With its core business in small appliances, Philips faces a fairly saturated market in the Netherlands and will accordingly focus on improving profit margins rather than volume sales. This will be through the release of premium, added value features such as high-end design and innovative technologies. Particular focus will be on the development of the recently acquired range of Saeco espresso machines, since they cater to current consumer trends. In this respect Philips is expected to focus...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Koninklijke Philips Electronics NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Koninklijke Philips Electronics NV: Competitive Position 2012