Kesko Oyj in Tissue and Hygiene (Finland)

March 2015 | 4 pages | ID: K4C1AACD12CEN
Euromonitor International Ltd

Abstracts

Retailer Kesko Oyj focuses on increasing the value shares of its private label ranges Pirkka and Euroshopper, which are popular in tissue and hygiene. In addition, its Anttila department store owns decoration brand Anno. The company places particular emphasis on chain management and increasing the number of members in its K-Plussa customer loyalty programme. In terms of retailing in general, Kesko aims to defend its position by adjusting its pricing and extensive and constant development of its...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kesko Oyj: Competitive Position 2014