Indesit Co Magyarország Kft in Consumer Appliances (Hungary)

June 2013 | 2 pages | ID: I52EECA9C14EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Indesit will continue to focus on developing new value added products that offer greater convenience, efficacy or energy efficiency to consumers. At the same time, it will work to improve distribution and marketing support for its established ranges. Notably, the company aims to move away from price-based competition and instead use mass media advertising to strengthen consumer awareness of and loyalty towards its brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Indesit Co Magyarorszag Kft: Key Facts
Summary 2 Indesit Co Magyarorszag Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Indesit Co Magyarorszag Kft: Competitive Position 2012