Harvey Norman Holdings Ltd in Consumer Appliances (Australia)

April 2014 | 3 pages | ID: HD7109FA2C4EN
Euromonitor International Ltd

Abstracts

Harvey Norman Holdings faces challenging times during the forecast period. The company will continue to see strong competition from a number of areas, including internet retailing, grocery retailers and mass merchandisers. In response, the company is expected to push for stronger internet retailing sales and will also increase its online marketing, particularly focusing on targeted marketing based on consumer interests. The company will continue to strive to offer quality, value and service in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Harvey Norman Holdings Ltd: Key Facts
Summary 2 Harvey Norman Holdings Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Harvey Norman Holdings Ltd: Competitive Position 2013