Groupe Abroun in Consumer Appliances (Morocco)

July 2013 | 2 pages | ID: G7944E80360EN
Euromonitor International Ltd

Abstracts

Group Abroun is expected to continue to benefit from its focus on offering the latest technology, high quality products and affordable prices during the forecast period. The retailer already offers a wide range of consumer appliances but plans to add furniture to its range in order to become “a full package retailer for Moroccan households.” 95% of the company's furniture will be imported from Portugal. In addition, Group Abroun is planning to improve customer service with the launch of a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Group Abroun: Key Facts
Summary 2 Group Abroun: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Group Abroun: Competitive Position 2012