Green Mountain Coffee Roasters Inc in Consumer Appliances (USA)

May 2014 | 4 pages | ID: G33A981CCB4EN
Euromonitor International Ltd

Abstracts

Keurig Green Mountain Inc has positioned the Keurig brand as a leader in the single-serve hot beverage marketplace, and the company estimates its current Keurig Hot system to have penetrated into approximately 13% of US households. The company is executing a segmentation strategy to showcase its variety of beverage options, in order to increase household penetration. It also intends to expand its distribution, as well as leverage its K-Cup licensing deals with brands such as Starbucks and...

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Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
Summary 1 Green Mountain Coffee Roasters Inc: Key Facts
Summary 2 Green Mountain Coffee Roasters Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Green Mountain Coffee Roasters Inc: Competitive Position 2013