Foxtrot TOV in Consumer Appliances (Ukraine)

May 2014 | 4 pages | ID: FD373850568EN
Euromonitor International Ltd

Abstracts

Foxtrot TOV aims to strengthen its position in retailing in Ukraine. Its strategy includes new store openings (supermarkets in particular) and continued regional penetration, building consumer loyalty to the Foxtrot brand through promotions and advertising, and offering additional services to its clients. While keeping margins minimal to remain price-competitive, the company will pay due attention to its private label ranges, possibly enhancing them with innovations. Internet retailing through...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Foxtrot TOV: Key Facts
Summary 2 Foxtrot TOV: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Foxtrot TOV: Private Label Portfolio
Competitive Positioning
Summary 4 Foxtrot TOV: Competitive Position 2013