Fiamma Holdings Bhd in Consumer Appliances (Malaysia)

March 2016 | 2 pages | ID: FD54AD288CBEN
Euromonitor International Ltd

Abstracts

Fiamma Holdings Bhd is expected to focus on investing in marketing campaigns to build consumer-awareness and interest in its portfolio of brands. The mid-priced-to-premium positioning of its brands is proving effective alongside consumers’ rising sophistication and disposable incomes. Enlarging its distribution network is another focus for the player over the forecast period, as it will attempt to increase consumers’ accessibility to the brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Fiamma Holdings Bhd: Key Facts
  Summary 2 Fiamma Holdings Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Fiamma Holdings Bhd: Competitive Position 2015