Electrostar Ltd in Consumer Appliances (Israel)

July 2013 | 2 pages | ID: E748AF13252EN
Euromonitor International Ltd

Abstracts

Electrostar continues to focus on price promotions, as a result of the social protest last year, in order to attract increasingly price sensitive consumers. During the forecast period, however, the company will be keen to avoid commoditisation and maintain its high-quality image. Consequently, it will emphasise the durability of fans in its marketing and continue to invest in new product development, in order to offer high-tech products. Energy-efficiency is expected to be the main area of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
Summary 1 Electrostar Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Electrostar Ltd: Competitive Position 2012