Electrolux Home Products (Nederland) BV in Consumer Appliances (Netherlands)

January 2016 | 3 pages | ID: E6FBB75210FEN
Euromonitor International Ltd

Abstracts

The strategy of Electrolux Home Products is to strengthen its position in the categories in which it currently operates in the Netherlands. The company is focusing on remaining innovative, providing high-quality, value for money, sustainable appliances, whilst maintaining its Scandinavian heritage in its designs. The company has three active brands in the Netherlands: AEG, Electrolux and Zanussi. Electrolux is its premium brand, AEG is aimed at the middle of the market, whilst Zanussi, with its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Electrolux Home Products (Nederland) BV: Key Facts
Production
Competitive Positioning
Summary 2 Electrolux Home Products (Nederland) BV: Competitive Position 2015