Dyson Canada in Consumer Appliances (Canada)

January 2015 | 2 pages | ID: DFB5362B0D4EN
Euromonitor International Ltd

Abstracts

Dyson Canada continues to lead the high-end, premium segment in vacuums, although with technology and modern design becoming more accessible through other brands and manufacturers, Dyson is feeling the pressure of competitive models at lower price points. The company placed its products on price promotion in 2013 for the first time, effectively ending the “no discount” position of Dyson and indicating that the brand may not have an indestructible aspirational appeal.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Dyson Canada: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Dyson Canada: Competitive Position 2014