Dixons South East Europe SA in Consumer Appliances (Greece)

February 2015 | 2 pages | ID: DAA02A783B5EN
Euromonitor International Ltd

Abstracts

One of the company’s key priorities in response to the economic crisis was to reduce operating costs. To achieve this, the retailer applied pressure to drop the rental costs of its stores, and shut down unprofitable outlets to focus on the most successful ones. The company invested €25 million over the last five years in its stores, introducing new concepts such as shop-in-shop, B2B and internet retailing.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Dixons South East Europe SA: Key Facts
Summary 2 Dixons South East Europe SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Dixons South East Europe SA: Competitive Position 2014