De'Longhi Kenwood Hellas SA in Consumer Appliances (Greece)

March 2014 | 3 pages | ID: D50C4C70F2BEN
Euromonitor International Ltd

Abstracts

De’Longhi Kenwood Hellas intends to continue to focus on small appliances, and especially food preparation appliances. The company has no plans to compete in the large appliance market, and instead has chosen to focus on being the top small appliance retailer in Greece based upon the strength and brand recognition of its De’Longhi brand. The company is not interested in finding international partners, as it is not an independent company, and all its strategies are dependent on the decisions of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 De'Longhi Kenwood Hellas SA: Key Facts
Summary 2 De'Longhi Kenwood Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 De'Longhi Kenwood Hellas SA: Competitive Position 2013