Consumer Appliances in Nigeria
In 2023, consumer appliances faced a notable decline across categories, primarily attributed to exacerbated inflation. The local currency depreciation and a surge in fuel prices, along with a Federal Government demonetisation policy, collectively propelled inflation to unprecedented levels. This scenario considerably diminished consumer spending power, prompting individuals to concentrate on vital purchases and curtail overall expenditure. Escalating prices of essential commodities, transport, a...
Euromonitor International's Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Nigeria
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN NIGERIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Refrigeration appliances witness volume decline amidst economic downturn
Struggle of fridge freezers and freezers amid weakening consumer spending power
Continued preference for lower-priced brands like Hisense and Midea among consumers
PROSPECTS AND OPPORTUNITIES
Economic recovery poised to drive growth
Competition and local manufacturing fuel demand
Energy efficiency drive innovation and consumer preferences
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic strain leads to decline in home laundry appliance sales
Decline in demand from laundromats amid struggles of small businesses
Rise of lower-priced brands in challenging economic conditions
PROSPECTS AND OPPORTUNITIES
Forecasted economic uplift to drive robust growth
Upward trajectory for automatic washing machines and dryers
Intensified competition and innovations to fuel demand
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining demand in 2023 due to economic constraints
Niche market dynamics and consumer groups' impact
Distribution dynamics and product preferences
PROSPECTS AND OPPORTUNITIES
Growth anticipated amidst economic recovery
Driving factors for future demand
Expected increase in affordable brands and innovative offerings
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic challenges drive substantial decline in 2023
Freestanding cooker hoods vs. freestanding cookers
Consumer preference for lower-priced brands persists
PROSPECTS AND OPPORTUNITIES
Anticipated rebound with economic recovery and rising incomes
Urbanisation, diverse cuisines, and changing preferences
Home ownership and technological advancements
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 101 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic downturn significantly impacts microwaves in 2023
Impact on small foodservice providers and consumer behaviour
Rising unit prices and consumer preferences
PROSPECTS AND OPPORTUNITIES
Economic resurgence to propel microwave demand
Untapped potential and prospects for expansion
Stimulating consumer interest through competition and innovation
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2018-2023
Table 107 Sales of Microwaves by Category: Value 2018-2023
Table 108 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 109 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 110 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 111 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 112 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 113 Distribution of Microwaves by Format: % Volume 2018-2023
Table 114 Production of Microwaves: Total Volume 2018-2023
Table 115 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 116 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Struggles of food preparation appliances in 2023 amid harsh economic conditions
Decline across categories with blenders showing relative resilience
Impact on small foodservice providers
PROSPECTS AND OPPORTUNITIES
Economic recovery to spur demand
Blenders and food processors as growth catalysts
Health awareness fuelling demand
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline driven by economic hardship
Freestanding hobs experience decline despite essential status
Down-trading amid rising unit prices
PROSPECTS AND OPPORTUNITIES
Economic rebound to drive demand
Freestanding hobs spearheading growth
Influencer impact on niche products
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 134 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners experience decline amid economic challenges
Preference shifts towards cost-effective variants
E-commerce growth and dominance of specialist stores
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive demand
Growing awareness and penetration
Competition and product innovation
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in personal care appliances due to economic downturn
Hair care appliances remain stable despite economic hardships
Niche categories struggle due to perceived inessentiality
PROSPECTS AND OPPORTUNITIES
Anticipated economic recovery to drive demand
Growing female workforce to boost demand
Rising awareness through health trends and social media
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 155 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 158 Sales of Body Shavers by Format: % Volume 2018-2023
Table 159 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 160 NBO Company Shares of Personal Care Appliances 2019-2023
Table 161 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of harsh economic conditions
Challenges in air conditioners and cooling fans
Consumer opt for cheaper brands
PROSPECTS AND OPPORTUNITIES
Economic rebound to propel strong growth
Performance expectations of air conditioners and air coolers
Driving consumer interest through innovation
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 168 Sales of Air Treatment Products by Category: Value 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 174 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 175 Production of Air Conditioners: Total Volume 2018-2023
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN NIGERIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Refrigeration appliances witness volume decline amidst economic downturn
Struggle of fridge freezers and freezers amid weakening consumer spending power
Continued preference for lower-priced brands like Hisense and Midea among consumers
PROSPECTS AND OPPORTUNITIES
Economic recovery poised to drive growth
Competition and local manufacturing fuel demand
Energy efficiency drive innovation and consumer preferences
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic strain leads to decline in home laundry appliance sales
Decline in demand from laundromats amid struggles of small businesses
Rise of lower-priced brands in challenging economic conditions
PROSPECTS AND OPPORTUNITIES
Forecasted economic uplift to drive robust growth
Upward trajectory for automatic washing machines and dryers
Intensified competition and innovations to fuel demand
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining demand in 2023 due to economic constraints
Niche market dynamics and consumer groups' impact
Distribution dynamics and product preferences
PROSPECTS AND OPPORTUNITIES
Growth anticipated amidst economic recovery
Driving factors for future demand
Expected increase in affordable brands and innovative offerings
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic challenges drive substantial decline in 2023
Freestanding cooker hoods vs. freestanding cookers
Consumer preference for lower-priced brands persists
PROSPECTS AND OPPORTUNITIES
Anticipated rebound with economic recovery and rising incomes
Urbanisation, diverse cuisines, and changing preferences
Home ownership and technological advancements
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 101 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic downturn significantly impacts microwaves in 2023
Impact on small foodservice providers and consumer behaviour
Rising unit prices and consumer preferences
PROSPECTS AND OPPORTUNITIES
Economic resurgence to propel microwave demand
Untapped potential and prospects for expansion
Stimulating consumer interest through competition and innovation
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2018-2023
Table 107 Sales of Microwaves by Category: Value 2018-2023
Table 108 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 109 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 110 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 111 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 112 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 113 Distribution of Microwaves by Format: % Volume 2018-2023
Table 114 Production of Microwaves: Total Volume 2018-2023
Table 115 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 116 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Struggles of food preparation appliances in 2023 amid harsh economic conditions
Decline across categories with blenders showing relative resilience
Impact on small foodservice providers
PROSPECTS AND OPPORTUNITIES
Economic recovery to spur demand
Blenders and food processors as growth catalysts
Health awareness fuelling demand
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline driven by economic hardship
Freestanding hobs experience decline despite essential status
Down-trading amid rising unit prices
PROSPECTS AND OPPORTUNITIES
Economic rebound to drive demand
Freestanding hobs spearheading growth
Influencer impact on niche products
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 134 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners experience decline amid economic challenges
Preference shifts towards cost-effective variants
E-commerce growth and dominance of specialist stores
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive demand
Growing awareness and penetration
Competition and product innovation
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in personal care appliances due to economic downturn
Hair care appliances remain stable despite economic hardships
Niche categories struggle due to perceived inessentiality
PROSPECTS AND OPPORTUNITIES
Anticipated economic recovery to drive demand
Growing female workforce to boost demand
Rising awareness through health trends and social media
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 155 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 158 Sales of Body Shavers by Format: % Volume 2018-2023
Table 159 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 160 NBO Company Shares of Personal Care Appliances 2019-2023
Table 161 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of harsh economic conditions
Challenges in air conditioners and cooling fans
Consumer opt for cheaper brands
PROSPECTS AND OPPORTUNITIES
Economic rebound to propel strong growth
Performance expectations of air conditioners and air coolers
Driving consumer interest through innovation
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 168 Sales of Air Treatment Products by Category: Value 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 174 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 175 Production of Air Conditioners: Total Volume 2018-2023
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
