Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022
Rise in eCommerce is driving the growth
MarketsandMarkets expects the global clickstream analytics market to grow from USD 750.3 million in 2017 to USD 1,560.6 million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8%. The clickstream analytics market is growing rapidly because of the transition from traditional techniques to advanced eCommerce and analytics techniques, and the massive adoption of eCommerce across verticals. Factors such as data privacy laws and regulations, and presence of several open source clickstream analytics solutions are expected to limit the market growth.
Click path optimization is estimated to have the largest market size in 2017
The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). Clickstream provides all the activity data which has taken place on the website; it tracks each and every individual click and stores data in the weblogs. The pages analyzed during a visit is known as click path analysis. Click path optimization allows businesses to follow the customers through their navigation path to understand their interests, and provide them useful information; and enables marketers to bring out the conclusion for click path optimization in order to optimize path as per users’ convenience. It will make the marketers understand the potential customers, or the visitors.
Retail and eCommerce vertical is expected to have the highest growth rate during the forecast period
Clickstream analytics solutions have been deployed across various verticals, including retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance (BFSI); transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education). The retail and eCommerce vertical is expected to witness the growth at the highest CAGR during the forecast period, because of the rise in eCommerce across all regions and increasing need for managing real-time data coming from various eCommerce activities. Further, clickstream analytics also helps to predict demand for resources, supplies, inventory, and equipment with a user-friendly interface.
North America is expected to hold the largest market share
North America, followed by Europe, is expected to continue being the largest revenue-generating region for the clickstream analytics vendors over the next five years. This is mainly due to the presence of various developed economies, such as Canada and the US and because of the high focus on innovations through research and development, and technology across industry verticals. Asia Pacific (APAC) is expected to be the highest growing region in the clickstream analytics market because of the increasing adoption of eCommerce and smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.
In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the clickstream analytics marketplace.
1. Adobe Systems (US)
2. AT Internet (US)
3. Google (US)
4. IBM Corporation (US)
5. Microsoft Corporation (US)
6. Oracle Corporation (US),
7. SAP SE (Germany)
8. Connexity (US)
9. Hewlett Packard Enterprise (US)
10. Jumpshot (US)
11. Splunk (US)
12. Talend (US)
13. Verto Analytics (Finland)
14. Webtrends Corporation (US)
15. Vlocity, Inc (US)
Scope of the Report
The clickstream analytics market revenue is primarily classified into revenues from software and services. The software revenue is associated with pre-built standalone clickstream analytics application offerings, and the services revenue is associated with managed services and professional services. The professional services comprise system deployment and integration, support and maintenance, and consulting services. The market is also segmented on the basis of applications, deployment models, organization size, verticals, and regions.
Reasons to buy the report
MarketsandMarkets expects the global clickstream analytics market to grow from USD 750.3 million in 2017 to USD 1,560.6 million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8%. The clickstream analytics market is growing rapidly because of the transition from traditional techniques to advanced eCommerce and analytics techniques, and the massive adoption of eCommerce across verticals. Factors such as data privacy laws and regulations, and presence of several open source clickstream analytics solutions are expected to limit the market growth.
Click path optimization is estimated to have the largest market size in 2017
The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). Clickstream provides all the activity data which has taken place on the website; it tracks each and every individual click and stores data in the weblogs. The pages analyzed during a visit is known as click path analysis. Click path optimization allows businesses to follow the customers through their navigation path to understand their interests, and provide them useful information; and enables marketers to bring out the conclusion for click path optimization in order to optimize path as per users’ convenience. It will make the marketers understand the potential customers, or the visitors.
Retail and eCommerce vertical is expected to have the highest growth rate during the forecast period
Clickstream analytics solutions have been deployed across various verticals, including retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance (BFSI); transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education). The retail and eCommerce vertical is expected to witness the growth at the highest CAGR during the forecast period, because of the rise in eCommerce across all regions and increasing need for managing real-time data coming from various eCommerce activities. Further, clickstream analytics also helps to predict demand for resources, supplies, inventory, and equipment with a user-friendly interface.
North America is expected to hold the largest market share
North America, followed by Europe, is expected to continue being the largest revenue-generating region for the clickstream analytics vendors over the next five years. This is mainly due to the presence of various developed economies, such as Canada and the US and because of the high focus on innovations through research and development, and technology across industry verticals. Asia Pacific (APAC) is expected to be the highest growing region in the clickstream analytics market because of the increasing adoption of eCommerce and smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.
In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the clickstream analytics marketplace.
- By Company – Tier 1 – 22%, Tier 2 – 30%, and Tier 3 – 48%
- By Designation – C-Level – 30%, Director Level – 45%, and Others – 25%
- By Region – North America – 48%, Europe – 30%, and APAC – 22%
1. Adobe Systems (US)
2. AT Internet (US)
3. Google (US)
4. IBM Corporation (US)
5. Microsoft Corporation (US)
6. Oracle Corporation (US),
7. SAP SE (Germany)
8. Connexity (US)
9. Hewlett Packard Enterprise (US)
10. Jumpshot (US)
11. Splunk (US)
12. Talend (US)
13. Verto Analytics (Finland)
14. Webtrends Corporation (US)
15. Vlocity, Inc (US)
Scope of the Report
The clickstream analytics market revenue is primarily classified into revenues from software and services. The software revenue is associated with pre-built standalone clickstream analytics application offerings, and the services revenue is associated with managed services and professional services. The professional services comprise system deployment and integration, support and maintenance, and consulting services. The market is also segmented on the basis of applications, deployment models, organization size, verticals, and regions.
Reasons to buy the report
- To get a comprehensive overview of the global clickstream analytics market
- To gain wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
- To gain insights of the major countries/regions in which the clickstream analytics market is flourishing in various verticals
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakdown of primaries
2.1.2.2 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.3 MICROQUADRANT RESEARCH METHODOLOGY
2.3.1 VENDOR INCLUSION CRITERIA
2.4 RESEARCH ASSUMPTIONS
2.5 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CLICKSTREAM ANALYTICS MARKET
4.2 CLICKSTREAM ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
4.3 CLICKSTREAM ANALYTICS MARKET: VERTICALS AND REGIONS
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2017
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 MARKET OVERVIEW
5.1.1 INTRODUCTION
5.1.2 MARKET DYNAMICS
5.1.2.1 Drivers
5.1.2.1.1 Rise in eCommerce leading to unprecedented growth in consumer data
5.1.2.1.2 Rapid adoption of mobile technology providing multiple digital touchpoints
5.1.2.2 Restraints
5.1.2.2.1 Data privacy laws and regulations
5.1.2.2.2 Presence of open source clickstream analytics vendors
5.1.2.3 Opportunities
5.1.2.3.1 Multichannel marketing
5.1.2.3.2 Emerging trend of predictive marketing
5.1.2.4 Challenges
5.1.2.4.1 Data collection and identifying business requirements
5.1.2.4.2 Real-time clickstream data analysis
5.2 INDUSTRY TRENDS
5.2.1 INTRODUCTION
5.2.2 CLICKSTREAM ANALYTICS USE CASES
5.2.2.1 Introduction
5.2.2.2 USE CASE #1: TRAFFIC ANALYSIS
5.2.2.3 USE CASE #2: WEBSITE OPTIMIZATION
5.2.2.4 USE CASE #3: BASKET ANALYSIS AND PERSONALIZATION
5.2.2.5 USE CASE #4: CUSTOMER ANALYSIS
5.2.3 CLICKSTREAM ANALYTICS, BY ARCHITECTURE
6 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY TYPE
6.1 INTRODUCTION
6.2 SOFTWARE
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1 Deployment and integration
6.3.1.2 Support and maintenance
6.3.1.3 Consulting services
6.3.2 MANAGED SERVICES
7 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY BUSINESS APPLICATION
7.1 INTRODUCTION
7.2 CLICK PATH OPTIMIZATION
7.3 CUSTOMER ANALYSIS
7.4 WEBSITE/APPLICATION OPTIMIZATION
7.5 BASKET ANALYSIS AND PERSONALIZATION
7.6 TRAFFIC ANALYSIS
7.7 OTHERS
8 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
8.1 INTRODUCTION
8.2 ON-PREMISES
8.3 ON-DEMAND
9 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE
9.1 INTRODUCTION
9.2 LARGE ENTERPRISES
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES
10 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY VERTICAL
10.1 INTRODUCTION
10.2 RETAIL AND ECOMMERCE
10.3 MEDIA AND ENTERTAINMENT
10.4 TELECOMMUNICATIONS AND IT
10.5 TRAVEL AND HOSPITALITY
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.7 TRANSPORTATION AND LOGISTICS
10.8 GOVERNMENT
10.9 ENERGY AND UTILITIES
10.10 OTHERS
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA PACIFIC
11.5 LATIN AMERICA
11.6 MIDDLE EAST AND AFRICA
12 COMPETITIVE LANDSCAPE
12.1 MICROQUADRANT OVERVIEW
12.1.1 INNOVATORS
12.1.2 VANGUARDS
12.1.3 EMERGING
12.1.4 DYNAMICS
12.2 MICROQUADRANT
12.3 CLICKSTREAM ANALYTICS MARKET: PRODUCT OFFERING
12.4 CLICKSTREAM ANALYTICS MARKET: BUSINESS STRATEGY
13 COMPANY PROFILES
(Business Overview, Products & Services, Key Insights, Recent Developments,)*
13.1 ADOBE
13.2 AT INTERNET
13.3 GOOGLE
13.4 IBM
13.5 MICROSOFT
13.6 ORACLE
13.7 SAP
13.8 CONNEXITY
13.9 HPE
13.10 JUMPSHOT
13.11 SPLUNK
13.12 TALEND
13.13 VERTO ANALYTICS
13.14 WEBTRENDS
13.15 VLOCITY
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, might not be captured in case of unlisted companies.
14 APPENDIX
14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
14.5 AVAILABLE CUSTOMIZATION
14.6 RELATED REPORTS
14.7 AUTHOR DETAILS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakdown of primaries
2.1.2.2 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.3 MICROQUADRANT RESEARCH METHODOLOGY
2.3.1 VENDOR INCLUSION CRITERIA
2.4 RESEARCH ASSUMPTIONS
2.5 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CLICKSTREAM ANALYTICS MARKET
4.2 CLICKSTREAM ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
4.3 CLICKSTREAM ANALYTICS MARKET: VERTICALS AND REGIONS
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2017
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 MARKET OVERVIEW
5.1.1 INTRODUCTION
5.1.2 MARKET DYNAMICS
5.1.2.1 Drivers
5.1.2.1.1 Rise in eCommerce leading to unprecedented growth in consumer data
5.1.2.1.2 Rapid adoption of mobile technology providing multiple digital touchpoints
5.1.2.2 Restraints
5.1.2.2.1 Data privacy laws and regulations
5.1.2.2.2 Presence of open source clickstream analytics vendors
5.1.2.3 Opportunities
5.1.2.3.1 Multichannel marketing
5.1.2.3.2 Emerging trend of predictive marketing
5.1.2.4 Challenges
5.1.2.4.1 Data collection and identifying business requirements
5.1.2.4.2 Real-time clickstream data analysis
5.2 INDUSTRY TRENDS
5.2.1 INTRODUCTION
5.2.2 CLICKSTREAM ANALYTICS USE CASES
5.2.2.1 Introduction
5.2.2.2 USE CASE #1: TRAFFIC ANALYSIS
5.2.2.3 USE CASE #2: WEBSITE OPTIMIZATION
5.2.2.4 USE CASE #3: BASKET ANALYSIS AND PERSONALIZATION
5.2.2.5 USE CASE #4: CUSTOMER ANALYSIS
5.2.3 CLICKSTREAM ANALYTICS, BY ARCHITECTURE
6 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY TYPE
6.1 INTRODUCTION
6.2 SOFTWARE
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1 Deployment and integration
6.3.1.2 Support and maintenance
6.3.1.3 Consulting services
6.3.2 MANAGED SERVICES
7 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY BUSINESS APPLICATION
7.1 INTRODUCTION
7.2 CLICK PATH OPTIMIZATION
7.3 CUSTOMER ANALYSIS
7.4 WEBSITE/APPLICATION OPTIMIZATION
7.5 BASKET ANALYSIS AND PERSONALIZATION
7.6 TRAFFIC ANALYSIS
7.7 OTHERS
8 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
8.1 INTRODUCTION
8.2 ON-PREMISES
8.3 ON-DEMAND
9 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE
9.1 INTRODUCTION
9.2 LARGE ENTERPRISES
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES
10 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY VERTICAL
10.1 INTRODUCTION
10.2 RETAIL AND ECOMMERCE
10.3 MEDIA AND ENTERTAINMENT
10.4 TELECOMMUNICATIONS AND IT
10.5 TRAVEL AND HOSPITALITY
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.7 TRANSPORTATION AND LOGISTICS
10.8 GOVERNMENT
10.9 ENERGY AND UTILITIES
10.10 OTHERS
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA PACIFIC
11.5 LATIN AMERICA
11.6 MIDDLE EAST AND AFRICA
12 COMPETITIVE LANDSCAPE
12.1 MICROQUADRANT OVERVIEW
12.1.1 INNOVATORS
12.1.2 VANGUARDS
12.1.3 EMERGING
12.1.4 DYNAMICS
12.2 MICROQUADRANT
12.3 CLICKSTREAM ANALYTICS MARKET: PRODUCT OFFERING
12.4 CLICKSTREAM ANALYTICS MARKET: BUSINESS STRATEGY
13 COMPANY PROFILES
(Business Overview, Products & Services, Key Insights, Recent Developments,)*
13.1 ADOBE
13.2 AT INTERNET
13.3 GOOGLE
13.4 IBM
13.5 MICROSOFT
13.6 ORACLE
13.7 SAP
13.8 CONNEXITY
13.9 HPE
13.10 JUMPSHOT
13.11 SPLUNK
13.12 TALEND
13.13 VERTO ANALYTICS
13.14 WEBTRENDS
13.15 VLOCITY
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, might not be captured in case of unlisted companies.
14 APPENDIX
14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
14.5 AVAILABLE CUSTOMIZATION
14.6 RELATED REPORTS
14.7 AUTHOR DETAILS
LIST OF TABLES
TABLE 1 CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 2 SOFTWARE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 3 CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 4 SERVICES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 5 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 6 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 7 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 8 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 9 CONSULTING SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 10 MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 11 CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 12 CLICK PATH OPTIMIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 13 CUSTOMER ANALYSIS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 14 WEBSITE/APPLICATION OPTIMIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 15 BASKET ANALYSIS AND PERSONALIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 16 TRAFFIC ANALYSIS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 17 OTHER BUSINESS APPLICATIONS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 18 CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 19 ON-PREMISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 20 ON-DEMAND: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 21 CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 22 LARGE ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 23 SMALL AND MEDIUM-SIZED ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 24 CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 25 RETAIL AND ECOMMERCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 26 MEDIA AND ENTERTAINMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 27 TELECOMMUNICATIONS AND IT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 28 TRAVEL AND HOSPITALITY: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 30 TRANSPORTATION AND LOGISTICS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 31 GOVERNMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 32 ENERGY AND UTILITIES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 33 OTHERS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 34 CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 35 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 36 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 37 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 38 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 39 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 40 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 41 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 42 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 43 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 44 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 45 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 46 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 47 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 48 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 49 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 50 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 51 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 52 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 53 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 54 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 55 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 56 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 57 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 58 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 59 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 60 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 61 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 62 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 63 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 64 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 65 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 66 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 67 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 68 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 69 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 1 CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 2 SOFTWARE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 3 CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 4 SERVICES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 5 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 6 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 7 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 8 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 9 CONSULTING SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 10 MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 11 CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 12 CLICK PATH OPTIMIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 13 CUSTOMER ANALYSIS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 14 WEBSITE/APPLICATION OPTIMIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 15 BASKET ANALYSIS AND PERSONALIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 16 TRAFFIC ANALYSIS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 17 OTHER BUSINESS APPLICATIONS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 18 CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 19 ON-PREMISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 20 ON-DEMAND: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 21 CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 22 LARGE ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 23 SMALL AND MEDIUM-SIZED ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 24 CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 25 RETAIL AND ECOMMERCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 26 MEDIA AND ENTERTAINMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 27 TELECOMMUNICATIONS AND IT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 28 TRAVEL AND HOSPITALITY: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 30 TRANSPORTATION AND LOGISTICS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 31 GOVERNMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 32 ENERGY AND UTILITIES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 33 OTHERS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 34 CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
TABLE 35 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 36 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 37 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 38 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 39 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 40 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 41 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 42 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 43 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 44 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 45 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 46 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 47 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 48 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 49 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 50 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 51 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 52 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 53 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 54 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 55 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 56 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 57 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 58 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 59 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 60 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 61 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 62 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
TABLE 63 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
TABLE 64 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
TABLE 65 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
TABLE 66 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
TABLE 67 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION)
TABLE 68 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
TABLE 69 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
LIST OF FIGURES
FIGURE 1 CLICKSTREAM ANALYTICS MARKET: MARKET SEGMENTATION
FIGURE 2 REGIONAL SCOPE
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: RESEARCH DESIGN
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
FIGURE 5 DATA TRIANGULATION
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 8 EVALUATION CRITERIA
FIGURE 9 CLICKSTREAM ANALYTICS MARKET: ASSUMPTIONS
FIGURE 10 CLICKSTREAM ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET DURING 2017–2022
FIGURE 11 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPES (2017 VS. 2022)
FIGURE 12 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICE (2017–2022)
FIGURE 13 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE (2017–2022)
FIGURE 14 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS APPLICATION (2017–2022)
FIGURE 15 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODEL (2017–2022)
FIGURE 16 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF ORGANIZATION SIZE (2017–2022)
FIGURE 17 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF VERTICAL (2017 VS. 2022)
FIGURE 18 INCREASING VOLUME AND VARIETY OF BUSINESS DATA IS THE MAJOR FACTOR CONTRIBUTING TO THE GROWTH OF THE CLICKSTREAM ANALYTICS MARKET
FIGURE 19 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2017
FIGURE 20 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2017
FIGURE 21 NORTH AMERICA AND EUROPE TO ENTER MATURITY PHASE DURING 2017–2022
FIGURE 22 CLICKSTREAM ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 23 CLICKSTREAM ANALYTICS ARCHITECTURE
FIGURE 24 SERVICES SEGMENT IS EXPECTED TO HAVE A LARGER CAGR DURING THE FORECAST PERIOD
FIGURE 25 MANAGED SERVICES SEGMENT IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 26 CONSULTING SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 27 BASKET ANALYSIS AND PERSONALIZATION APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 28 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 29 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 30 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SHARE AND THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 31 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 32 ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR IN THE CLICKSTREAM ANALYTICS MARKET DURING THE FORECAST PERIOD
FIGURE 33 NORTH AMERICA MARKET SNAPSHOT
FIGURE 34 ASIA PACIFIC MARKET SNAPSHOT
FIGURE 35 ADOBE: COMPANY SNAPSHOT
FIGURE 36 ADOBE: PRODUCT OFFERING SCORECARD
FIGURE 37 ADOBE: BUSINESS STRATEGY SCORECARD
FIGURE 38 AT INTERNET: PRODUCT OFFERING SCORECARD
FIGURE 39 AT INTERNET: BUSINESS STRATEGY SCORECARD
FIGURE 40 GOOGLE: COMPANY SNAPSHOT
FIGURE 41 GOOGLE: PRODUCT OFFERING SCORECARD
FIGURE 42 GOOGLE: BUSINESS STRATEGY SCORECARD
FIGURE 43 IBM: COMPANY SNAPSHOT
FIGURE 44 IBM: PRODUCT OFFERING SCORECARD
FIGURE 45 IBM: BUSINESS STRATEGY SCORECARD
FIGURE 46 MICROSOFT CORPORATION: COMPANY SNAPSHOT
FIGURE 47 MICROSOFT: PRODUCT OFFERING SCORECARD
FIGURE 48 MICROSOFT: BUSINESS STRATEGY SCORECARD
FIGURE 49 ORACLE CORPORATION: COMPANY SNAPSHOT
FIGURE 50 ORACLE: PRODUCT OFFERING SCORECARD
FIGURE 51 ORACLE: BUSINESS STRATEGY SCORECARD
FIGURE 52 SAP: COMPANY SNAPSHOT
FIGURE 53 SAP: PRODUCT OFFERING SCORECARD
FIGURE 54 SAP: BUSINESS STRATEGY SCORECARD
FIGURE 55 CONNEXITY: PRODUCT OFFERING SCORECARD
FIGURE 56 CONNEXITY: BUSINESS STRATEGY SCORECARD
FIGURE 57 HPE: COMPANY SNAPSHOT
FIGURE 58 HPE: PRODUCT OFFERING SCORECARD
FIGURE 59 HPE: BUSINESS STRATEGY SCORECARD
FIGURE 60 JUMPSHOT: PRODUCT OFFERING SCORECARD
FIGURE 61 JUMPSHOT: BUSINESS STRATEGY SCORECARD
FIGURE 62 SPLUNK: COMPANY SNAPSHOT
FIGURE 63 SPLUNK: PRODUCT OFFERING SCORECARD
FIGURE 64 SPLUNK: BUSINESS STRATEGY SCORECARD
FIGURE 65 TALEND S.A.: COMPANY SNAPSHOT
FIGURE 66 TALEND: PRODUCT OFFERING SCORECARD
FIGURE 67 TALEND: BUSINESS STRATEGY SCORECARD
FIGURE 68 VERTO ANALYTICS: PRODUCT OFFERING SCORECARD
FIGURE 69 VERTO ANALYTICS: BUSINESS STRATEGY SCORECARD
FIGURE 70 WEBTRENDS: PRODUCT OFFERING SCORECARD
FIGURE 71 WEBTRENDS: BUSINESS STRATEGY SCORECARD
FIGURE 72 VLOCITY: PRODUCT OFFERING SCORECARD
FIGURE 73 VLOCITY: BUSINESS STRATEGY SCORECARD
FIGURE 1 CLICKSTREAM ANALYTICS MARKET: MARKET SEGMENTATION
FIGURE 2 REGIONAL SCOPE
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: RESEARCH DESIGN
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
FIGURE 5 DATA TRIANGULATION
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 8 EVALUATION CRITERIA
FIGURE 9 CLICKSTREAM ANALYTICS MARKET: ASSUMPTIONS
FIGURE 10 CLICKSTREAM ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET DURING 2017–2022
FIGURE 11 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPES (2017 VS. 2022)
FIGURE 12 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICE (2017–2022)
FIGURE 13 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE (2017–2022)
FIGURE 14 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS APPLICATION (2017–2022)
FIGURE 15 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODEL (2017–2022)
FIGURE 16 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF ORGANIZATION SIZE (2017–2022)
FIGURE 17 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF VERTICAL (2017 VS. 2022)
FIGURE 18 INCREASING VOLUME AND VARIETY OF BUSINESS DATA IS THE MAJOR FACTOR CONTRIBUTING TO THE GROWTH OF THE CLICKSTREAM ANALYTICS MARKET
FIGURE 19 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2017
FIGURE 20 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2017
FIGURE 21 NORTH AMERICA AND EUROPE TO ENTER MATURITY PHASE DURING 2017–2022
FIGURE 22 CLICKSTREAM ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 23 CLICKSTREAM ANALYTICS ARCHITECTURE
FIGURE 24 SERVICES SEGMENT IS EXPECTED TO HAVE A LARGER CAGR DURING THE FORECAST PERIOD
FIGURE 25 MANAGED SERVICES SEGMENT IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 26 CONSULTING SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 27 BASKET ANALYSIS AND PERSONALIZATION APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 28 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 29 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 30 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SHARE AND THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 31 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 32 ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR IN THE CLICKSTREAM ANALYTICS MARKET DURING THE FORECAST PERIOD
FIGURE 33 NORTH AMERICA MARKET SNAPSHOT
FIGURE 34 ASIA PACIFIC MARKET SNAPSHOT
FIGURE 35 ADOBE: COMPANY SNAPSHOT
FIGURE 36 ADOBE: PRODUCT OFFERING SCORECARD
FIGURE 37 ADOBE: BUSINESS STRATEGY SCORECARD
FIGURE 38 AT INTERNET: PRODUCT OFFERING SCORECARD
FIGURE 39 AT INTERNET: BUSINESS STRATEGY SCORECARD
FIGURE 40 GOOGLE: COMPANY SNAPSHOT
FIGURE 41 GOOGLE: PRODUCT OFFERING SCORECARD
FIGURE 42 GOOGLE: BUSINESS STRATEGY SCORECARD
FIGURE 43 IBM: COMPANY SNAPSHOT
FIGURE 44 IBM: PRODUCT OFFERING SCORECARD
FIGURE 45 IBM: BUSINESS STRATEGY SCORECARD
FIGURE 46 MICROSOFT CORPORATION: COMPANY SNAPSHOT
FIGURE 47 MICROSOFT: PRODUCT OFFERING SCORECARD
FIGURE 48 MICROSOFT: BUSINESS STRATEGY SCORECARD
FIGURE 49 ORACLE CORPORATION: COMPANY SNAPSHOT
FIGURE 50 ORACLE: PRODUCT OFFERING SCORECARD
FIGURE 51 ORACLE: BUSINESS STRATEGY SCORECARD
FIGURE 52 SAP: COMPANY SNAPSHOT
FIGURE 53 SAP: PRODUCT OFFERING SCORECARD
FIGURE 54 SAP: BUSINESS STRATEGY SCORECARD
FIGURE 55 CONNEXITY: PRODUCT OFFERING SCORECARD
FIGURE 56 CONNEXITY: BUSINESS STRATEGY SCORECARD
FIGURE 57 HPE: COMPANY SNAPSHOT
FIGURE 58 HPE: PRODUCT OFFERING SCORECARD
FIGURE 59 HPE: BUSINESS STRATEGY SCORECARD
FIGURE 60 JUMPSHOT: PRODUCT OFFERING SCORECARD
FIGURE 61 JUMPSHOT: BUSINESS STRATEGY SCORECARD
FIGURE 62 SPLUNK: COMPANY SNAPSHOT
FIGURE 63 SPLUNK: PRODUCT OFFERING SCORECARD
FIGURE 64 SPLUNK: BUSINESS STRATEGY SCORECARD
FIGURE 65 TALEND S.A.: COMPANY SNAPSHOT
FIGURE 66 TALEND: PRODUCT OFFERING SCORECARD
FIGURE 67 TALEND: BUSINESS STRATEGY SCORECARD
FIGURE 68 VERTO ANALYTICS: PRODUCT OFFERING SCORECARD
FIGURE 69 VERTO ANALYTICS: BUSINESS STRATEGY SCORECARD
FIGURE 70 WEBTRENDS: PRODUCT OFFERING SCORECARD
FIGURE 71 WEBTRENDS: BUSINESS STRATEGY SCORECARD
FIGURE 72 VLOCITY: PRODUCT OFFERING SCORECARD
FIGURE 73 VLOCITY: BUSINESS STRATEGY SCORECARD
