Cdiscount SA in Consumer Appliances (France)

May 2014 | 3 pages | ID: C60C004D21DEN
Euromonitor International Ltd

Abstracts

As the leading e-commerce retailer in value terms in France in 2013, the strategic direction of Cdiscount over the forecast period with regard to consumer appliances will be to consolidate and grow its lead in internet retailing through a strong focus on discount pricing, combined with logistics and multi-channel optimisation strategies. From a broad perspective, the general strategic motto of the pure internet player retailer is to offer the “Best products at the best prices”.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Cdiscount SA: Key Facts
Summary 2 Cdiscount SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 CDiscount SA: Competitive Position 2013