BSH Home Appliances Pvt Ltd in Consumer Appliances (India)

April 2013 | 2 pages | ID: B62296DBC98EN
Euromonitor International Ltd

Abstracts

In India, BSH Home Appliances Pvt Ltd intends to focus on the premium end of the market, pricing its products significantly above the other players to draw in middle class and aspirational consumers. Thanks to rising consumer disposable incomes, this strategy is expected to serve the company well in the long term.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 BSH Home Appliances Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 BSH Home Appliances Pvt Ltd: Competitive Position 2012