Britânia Eletrodomésticos SA in Consumer Appliances (Brazil)

March 2016 | 3 pages | ID: BAA25DBCEF5EN
Euromonitor International Ltd

Abstracts

Britânia Eletrodomésticos SA is expected to continue investing in the expansion of its product portfolio through new product development in response to the increasing competition it faces in Brazil. Brands such as Cadence and Mondial are set to continue posing a threat to Britânia as these brands target a similar consumer audience with pricing strategies that are quite aggressive.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Britânia Eletrodomésticos SA: Key Facts
  Summary 2 Britânia Eletrodomésticos SA: Operational Indicators
Production
Competitive Positioning
  Summary 3 Britânia Eletrodomésticos SA: Competitive Position 2015