Boretti BV in Consumer Appliances (Netherlands)

February 2015 | 2 pages | ID: BBDEC35D7EDEN
Euromonitor International Ltd

Abstracts

Boretti BV has made a name for itself via the sale of high-end range cookers with a semi-professional look and feel. Boretti is a domestic company but presents itself as a traditional Italian brand. At the beginning, the focus for the company was on sales of high-end range cookers. This is still the main product for the company although it now has a much broader presence. The company’s strategy is to gain share in both range cookers as well as other consumer appliances. The company maintains a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Boretti BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Boretti BV: Competitive Position 2014