BaByliss SA in Consumer Appliances (France)

April 2013 | 3 pages | ID: BC84336E96DEN
Euromonitor International Ltd

Abstracts

BaByliss SA’s strategy in personal care appliances is to focus on multi-product innovation. The company’s emphasis in its French operations appears to focus on offering appliances which can achieve professional-like results for consumers. As a reputable brand and having launched personal care appliances which are close in terms of operation and results to professional hair styling equipment during 2012, BaByliss is set to benefit considerably from the so-called DIYP trend which emerged in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 BaByliss SA (Paris): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 BaByliss SA: Competitive Position 2012