Aditec Cakrawiyasa PT in Consumer Appliances (Indonesia)

May 2015 | 2 pages | ID: A99E15203D2EN
Euromonitor International Ltd

Abstracts

When the economic recession began in 1997, Aditec Cakrawiyasa PT decided to focus on appliances with more affordable prices. The strategy succeeded in bringing the company back into competition within consumer appliances, in particular freestanding hobs. The Quantum brand was awarded Top Brand from a marketing magazine in Indonesia for five consecutive years. The brand was widely known for its affordable price and high quality, and saw an increase in share in 2014. In order to maintain its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Aditec Cakrawiyasa PT: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Aditec Cakrawiyasa PT: Competitive Position 2014