Outlook on Chinese Compact Kitchen Industry2015-2020Proposal
INTRODUCTION
In Chinese compact kitchen market, most companies located at Yangtze River delta and Pearl River delta. In Yangtze River delta area, the major brands of the industry concentrated in Shaoxing, Ningbo, and Jiaxing. For Pearl River delta area, Shunde and Zhongshan are relative active market compare to Yangtze River delta; however the production in this area is much lower than Yangtze River area.
For the professional forerunner, these companies had captured the market shares and established brand cognition. For the traditional kitchen equipment sellers, they had established wide sales network; once they march to compact kitchen market, they will be a strike to current professional compact kitchen sellers. In domestic compact kitchen market, Meida, Seng, Aotin, Marssenger, Yogee, etc. are the major brands captured most market shares currently.
In 2014, over 420 thousand sets of compact kitchens had sold, which the total value worth over RMB 1.5 billion. Addition, retail price of the compact kitchen rose to a relative higher level in 2014; it captured 12% market shares of the whole kitchen equipment market.
AskCI predicts compact kitchen market will expand in about 10% - 20% of the growth rate in 2015. And Chinese domestic compact kitchen market size will approach RMB 7 billion in 2020.
In Chinese compact kitchen market, most companies located at Yangtze River delta and Pearl River delta. In Yangtze River delta area, the major brands of the industry concentrated in Shaoxing, Ningbo, and Jiaxing. For Pearl River delta area, Shunde and Zhongshan are relative active market compare to Yangtze River delta; however the production in this area is much lower than Yangtze River area.
For the professional forerunner, these companies had captured the market shares and established brand cognition. For the traditional kitchen equipment sellers, they had established wide sales network; once they march to compact kitchen market, they will be a strike to current professional compact kitchen sellers. In domestic compact kitchen market, Meida, Seng, Aotin, Marssenger, Yogee, etc. are the major brands captured most market shares currently.
In 2014, over 420 thousand sets of compact kitchens had sold, which the total value worth over RMB 1.5 billion. Addition, retail price of the compact kitchen rose to a relative higher level in 2014; it captured 12% market shares of the whole kitchen equipment market.
AskCI predicts compact kitchen market will expand in about 10% - 20% of the growth rate in 2015. And Chinese domestic compact kitchen market size will approach RMB 7 billion in 2020.
I Chinese Compact Kitchen Performance 2014
I-1 Overview
I-2 Characteristics
I-3 Supply
I-4 Market size
I-5 Sales
I-6 Demand
I-7 Price
I-8 Margin
I-9 Problem and solution
II Major Brands in Chinese Compact Kitchen Market
II-1 Meida
II-1.1 Market share
II-1.2 Product features
II-1.3 Price
II-1.4 Franchise
II-1.5 Strategy
II-2 Sanfer
II-3 Seng
II-4 Marssenger
II-5 Aotin
II-6 Jljcz
III Consumer Structure
III-1 Brand cognition
III-2 Brand cognition factors
IV Chinese Compact Kitchen Industry Competition
IV-1 Competition structure
IV-2 Market shares
IV-3 Rivals
IV-4 Factors
IV-4.1 Price
IV-4.2 Channels
IV-4.3 Quality
IV-4.4 Branding
IV-5 Competitive strategy
V Channels
V-1 Overview
V-2 Structure
V-3 Pattern
V-4 Channels comparison
V-5 Competitive strategy
V-6 Promotion strategy
V-7 Channels establish
VI Bellwether Company
VI-1 Zhejiang Meida Industrial Co., Ltd.
VI-1.1 Introduction
VI-1.2 Product
VI-1.3 Sales
VI-1.4 Performance
VI-1.5 Sales network
VI-1.6 Competitive advantage
VI-2 Zhejiang Seng Electrical Co., Ltd.
VI-3 Zhongshan Fengtian Integration Kitchen Appliance Co., Ltd.
VI-4 Jlylap Co., Ltd.
VI-5 Zhejiang Putian Electric Co. Ltd.
VI-6 Zhejiang Aotin Electric Appliance Co., Ltd.
VI-7 Zhejiang Sanfer Electric Co., Ltd.
VI-8 Sakaco Kitchen Appliance Co., Ltd.
VI-9 Zhejiang Choositon Kitchen Electric Co., Ltd.
VI-10 Zhejiang Marssenger Kitchenware Co., Ltd.
VI-11 Zhejiang Yogee Kitchen Electric Appliance Co., Ltd.
VII Chinese Compact Kitchen Industry Development Trend and Prospective, 2015-2020
VII-1 Factors
VII-2 Trend
VII-3 Prospective
VII-3.1 Forecast
VII-3.2 Supply capacity
VII-3.3 Market size
VII-4 Investment barrier
VII-5 Investment risks
VII-6 Investment strategy and recommendation
ASKCI’s legal disclaimer
I-1 Overview
I-2 Characteristics
I-3 Supply
I-4 Market size
I-5 Sales
I-6 Demand
I-7 Price
I-8 Margin
I-9 Problem and solution
II Major Brands in Chinese Compact Kitchen Market
II-1 Meida
II-1.1 Market share
II-1.2 Product features
II-1.3 Price
II-1.4 Franchise
II-1.5 Strategy
II-2 Sanfer
II-3 Seng
II-4 Marssenger
II-5 Aotin
II-6 Jljcz
III Consumer Structure
III-1 Brand cognition
III-2 Brand cognition factors
IV Chinese Compact Kitchen Industry Competition
IV-1 Competition structure
IV-2 Market shares
IV-3 Rivals
IV-4 Factors
IV-4.1 Price
IV-4.2 Channels
IV-4.3 Quality
IV-4.4 Branding
IV-5 Competitive strategy
V Channels
V-1 Overview
V-2 Structure
V-3 Pattern
V-4 Channels comparison
V-5 Competitive strategy
V-6 Promotion strategy
V-7 Channels establish
VI Bellwether Company
VI-1 Zhejiang Meida Industrial Co., Ltd.
VI-1.1 Introduction
VI-1.2 Product
VI-1.3 Sales
VI-1.4 Performance
VI-1.5 Sales network
VI-1.6 Competitive advantage
VI-2 Zhejiang Seng Electrical Co., Ltd.
VI-3 Zhongshan Fengtian Integration Kitchen Appliance Co., Ltd.
VI-4 Jlylap Co., Ltd.
VI-5 Zhejiang Putian Electric Co. Ltd.
VI-6 Zhejiang Aotin Electric Appliance Co., Ltd.
VI-7 Zhejiang Sanfer Electric Co., Ltd.
VI-8 Sakaco Kitchen Appliance Co., Ltd.
VI-9 Zhejiang Choositon Kitchen Electric Co., Ltd.
VI-10 Zhejiang Marssenger Kitchenware Co., Ltd.
VI-11 Zhejiang Yogee Kitchen Electric Appliance Co., Ltd.
VII Chinese Compact Kitchen Industry Development Trend and Prospective, 2015-2020
VII-1 Factors
VII-2 Trend
VII-3 Prospective
VII-3.1 Forecast
VII-3.2 Supply capacity
VII-3.3 Market size
VII-4 Investment barrier
VII-5 Investment risks
VII-6 Investment strategy and recommendation
ASKCI’s legal disclaimer
LIST OF TABLES
Table 1 Chinese compact kitchen brands and production, 2009-2014
Table 2 Chinese compact kitchen brands and sales, 2014
Table 3 Sale growth of compact kitchen in Chinese market, 2009-2014
Table 1 Chinese compact kitchen brands and production, 2009-2014
Table 2 Chinese compact kitchen brands and sales, 2014
Table 3 Sale growth of compact kitchen in Chinese market, 2009-2014
LIST OF FIGURES
Figure 1 Price list of Zhejiang Meida Industrial Co., Ltd.
Figure 2 Franchise process of Zhejiang Meida Industrial Co., Ltd.
Figure 3 Price list of Zhejiang Sanfer Electric Co., Ltd.
Figure 1 Price list of Zhejiang Meida Industrial Co., Ltd.
Figure 2 Franchise process of Zhejiang Meida Industrial Co., Ltd.
Figure 3 Price list of Zhejiang Sanfer Electric Co., Ltd.
