Milux Corp Bhd in Consumer Appliances (Malaysia)

April 2013 | 2 pages | ID: MB22C762465EN
Euromonitor International Ltd

Abstracts

Milux Corp Bhd faced lower domestic sales, threatened by cheaply priced brands from China and lack of brand knowledge on the part of consumers. Hence, the company will focus on branding activities to improve the brand status and awareness to consumers. Other than that, the company will gradually shift its resources to product lines that are in demand, such as innovative induction cookers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MILUX CORP BHD IN CONSUMER APPLIANCES (MALAYSIA)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 Milux Corp Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Milux Corp Bhd: Competitive Position 2012