India Kitchen Appliances Market Analysis, Forecast and Opportunities, 2016-2022
India has been registering strong single digit GDP growth, with average rate of 7% since 2013 and it will be the fastest growing economy over the next five years too. With a whopping population of over 1.30 billion people, and growing middle class population of over 267 million, the country presents vast opportunities for multitude of products including kitchen appliances. India has already become world’s third largest economy on PPP method, after United States and China. Apart from growing economy and middle class, the country is also witnessing other trends, like increasing urbanisation, westernisation of lifestyle and growing number of women in the workforce. These factors make India a favourable market for kitchen appliances.
According to MarketMonitor report titled “India Kitchen Appliances Market Analysis, Forecast & Opportunities, 2016-2022”, Kitchen Appliances market recorded strong growth, with a CAGR of over 13% during review period of 2011-16. The market advanced on the back of rising disposable income, growing sales infrastructure in the form of specialist stores & e-commerce players coupled with innovation in kitchen appliances, increasing popularity of modular kitchens and convenience associated with such appliances. The market is forecast to advance with a double digit CAGR of 15.41% during estimated period of 2017-22.
During the review period of 2011-2016, each category like Hobs, Blenders, Microwaves, Cooker Hoods, Food Processors, Toaster, Cookers, Built in Ovens, Electric Kettles, Dishwashers and Coffee Machines recorded double digit value growth on the back of additional factors like more customisation in kitchen appliances coupled with new launches at wide price points targeting different income groups, growing energy and performance efficiency of kitchen appliances and other features like Child Lock, Digital Display, elegant look, easy to clean and automation of such kitchen appliances. As far as competitive landscape is concerned, kitchen appliances market is a fragmented market, wherein top five players account for over 45% of the market in value terms. Besides, e-commerce companies are offering range of kitchen appliances with easy financing, like low EMI & discounts to generate more sales, which also contributed towards increased demand. And, the market is projected to reach over USD 7 billion by 2022.
As per Adarsh Raj, Research Director, MarketMonitor Consultancy, “the introduction of reforms like Seventh Pay Commission, Goods & Service Tax (GST) and industry friendly programs like Smart City Project will help kitchen appliance companies significantly. Growing number of double & multi income households aided by government’s effort to boost income will help households in urban as well as in rural areas to buy modern kitchen appliances. Besides, availability of low cost kitchen appliances from new players in tier II and tier III cities will also contribute to surge in the demand and kitchen appliances industry will witness high rates of growth through 2022 and onwards.”
India Kitchen Appliances Market Analysis, Forecast and Opportunities, 2016-2022 elaborates the following aspects of kitchen appliance market in the country.
MarketMonitor uses primary and secondary sources to collect the information and validates them to present the 360 degree view of the industry. Primary research includes interviews with kitchen appliances companies, investors and industry analysts while secondary research focuses on intensive and extensive search of relevant publications i.e. industry magazines, public and private institutions’ industry studies, company annual reports, and other proprietary databases.
According to MarketMonitor report titled “India Kitchen Appliances Market Analysis, Forecast & Opportunities, 2016-2022”, Kitchen Appliances market recorded strong growth, with a CAGR of over 13% during review period of 2011-16. The market advanced on the back of rising disposable income, growing sales infrastructure in the form of specialist stores & e-commerce players coupled with innovation in kitchen appliances, increasing popularity of modular kitchens and convenience associated with such appliances. The market is forecast to advance with a double digit CAGR of 15.41% during estimated period of 2017-22.
During the review period of 2011-2016, each category like Hobs, Blenders, Microwaves, Cooker Hoods, Food Processors, Toaster, Cookers, Built in Ovens, Electric Kettles, Dishwashers and Coffee Machines recorded double digit value growth on the back of additional factors like more customisation in kitchen appliances coupled with new launches at wide price points targeting different income groups, growing energy and performance efficiency of kitchen appliances and other features like Child Lock, Digital Display, elegant look, easy to clean and automation of such kitchen appliances. As far as competitive landscape is concerned, kitchen appliances market is a fragmented market, wherein top five players account for over 45% of the market in value terms. Besides, e-commerce companies are offering range of kitchen appliances with easy financing, like low EMI & discounts to generate more sales, which also contributed towards increased demand. And, the market is projected to reach over USD 7 billion by 2022.
As per Adarsh Raj, Research Director, MarketMonitor Consultancy, “the introduction of reforms like Seventh Pay Commission, Goods & Service Tax (GST) and industry friendly programs like Smart City Project will help kitchen appliance companies significantly. Growing number of double & multi income households aided by government’s effort to boost income will help households in urban as well as in rural areas to buy modern kitchen appliances. Besides, availability of low cost kitchen appliances from new players in tier II and tier III cities will also contribute to surge in the demand and kitchen appliances industry will witness high rates of growth through 2022 and onwards.”
India Kitchen Appliances Market Analysis, Forecast and Opportunities, 2016-2022 elaborates the following aspects of kitchen appliance market in the country.
- Global Kitchen Appliances Market Overview
- India Kitchen Appliances Outlook, Market Size by Value & Volume, Market Share & Forecast
- Segmental Analysis- By Category (Hobs, Blenders, Microwaves, Cooker Hoods, Food Processors, Toaster, Electric Cookers, Built-in Ovens, Electric Kettles, Dishwashers, Coffee Machines & Others), By Company, By Point of Sale and By Region
- India Kitchen Appliances Supply Chain Analysis
- India Kitchen Appliances Market Dynamics (Drivers & Challenges)
- Kitchen Appliances Market Trends & Developments
- Policy and Regulatory Landscape
- India Kitchen Appliances Import-Export analysis
- India Macro Economic Profile & Analysis
- Competitive Landscape & Strategic Recommendations
- To have a comprehensive understanding of India Kitchen Appliances Market explained through 34 data figures and 18 tables
- To help kitchen appliances companies in making informed decision through in-depth knowledge of the market size in value & volume terms, macro drivers, challenges and on-going industry trends
- To obtain competitive advantage over rivals
- To add weight to presentations and marketing material
- To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
MarketMonitor uses primary and secondary sources to collect the information and validates them to present the 360 degree view of the industry. Primary research includes interviews with kitchen appliances companies, investors and industry analysts while secondary research focuses on intensive and extensive search of relevant publications i.e. industry magazines, public and private institutions’ industry studies, company annual reports, and other proprietary databases.
1. PRODUCT OVERVIEW
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. GLOBAL KITCHEN APPLIANCES MARKET OVERVIEW
5. INDIA KITCHEN APPLIANCES MARKET OUTLOOK
5.1. Market size and Forecast By Value & Volume
5.2. Market Share and Forecast
5.2.1 By Product Type, By Value
5.2.2 By Company, By Value
5.2.3 By Point of Sale, By Volume
5.2.3 By Region, By Value
6. INDIA HOBS MARKET OUTLOOK
6.1. Market size and Forecast By Value & Volume
6.2. Pricing Analysis
7. INDIA BLENDERS MARKET OUTLOOK
7.1 Market size and Forecast By Value & Volume
7.2. Market Share and Forecast By Company
8. INDIA MICROWAVES MARKET OUTLOOK
8.1. Market size and Forecast By Value & Volume
8.2. Market share & Forecast By Company
8.3. Pricing Analysis
9. INDIA COOKER HOODS MARKET OUTLOOK
9.1. Market size and Forecast By Value & Volume
9.2. Market share & Forecast By Company
10. INDIA FOOD PROCESSORS MARKET OUTLOOK
10.1. Market size and Forecast By Value & Volume
10.2. Market share & Forecast By Company
11. INDIA TOASTERS MARKET OUTLOOK
11.1. Market size and Forecast By Value & Volume
11.2. Pricing Analysis
12. INDIA ELECTRIC COOKERS MARKET OUTLOOK
12.1. Market size and Forecast By Value & Volume
12.2. Pricing Analysis
13. INDIA BUILT-IN OVENS MARKET OUTLOOK
13.1. Market size and Forecast By Value & Volume
13.2. Pricing Analysis
14. INDIA ELECTRIC KETTLES MARKET OUTLOOK
14.1. Market size and Forecast By Value & Volume
14.2. Pricing Analysis
15. INDIA DISHWASHERS MARKET OUTLOOK
15.1. Market size and Forecast By Value & Volume
15.2. Market share & Forecast By Company
15.3. Pricing Analysis
16. INDIA COFFEE MACHINES & MILLS MARKET OUTLOOK
16.1. Market size and Forecast By Value & Volume
17. INDIA OTHER KITCHEN APPLIANCES MARKET OUTLOOK
17.1. Market size and Forecast By Value
18. INDIA KITCHEN APPLIANCES SUPPLY CHAIN ANALYSIS
19. INDIA KITCHEN APPLIANCES MARKET DYNAMICS
19.1. Drivers
19.2. Challenges
20. INDIA KITCHEN APPLIANCES TRENDS AND DEVELOPMENTS
21. INDIA KITCHEN APPLIANCES POLICY & REGULATORY LANDSCAPE
22. INDIA KITCHEN APPLIANCES IMPORT-EXPORT ANALYSIS
23. INDIA ECONOMIC PROFILE
23.1. India Economic Profile
23.2. Economic Analysis
24. COMPETITIVE LANDSCAPE
24.1 Sunflame Enterprises (P) Ltd.
24.2 TKK Prestige Limited
24.3 Bajaj Industries Ltd
24.4 Preethi Kitchen Appliances (P) Ltd
24.5 LG Electronics India Pvt Ltd
24.6 Butterfly Gandhimathi Appliances Ltd
24.7 Samsung India Electronics Pvt Ltd
24.8 Maharaja Appliances Ltd
24.9 Tuareg Marketing Pvt Ltd
24.10 Philips India Limited
24.11 Whirlpool of India Ltd
24.12 Godrej & Boyce Mfg Co Ltd
24.13 IFB Industries Ltd
24.14 Panasonic Home Appliances India Co Ltd
25. STRATEGIC RECOMMENDATIONS
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. GLOBAL KITCHEN APPLIANCES MARKET OVERVIEW
5. INDIA KITCHEN APPLIANCES MARKET OUTLOOK
5.1. Market size and Forecast By Value & Volume
5.2. Market Share and Forecast
5.2.1 By Product Type, By Value
5.2.2 By Company, By Value
5.2.3 By Point of Sale, By Volume
5.2.3 By Region, By Value
6. INDIA HOBS MARKET OUTLOOK
6.1. Market size and Forecast By Value & Volume
6.2. Pricing Analysis
7. INDIA BLENDERS MARKET OUTLOOK
7.1 Market size and Forecast By Value & Volume
7.2. Market Share and Forecast By Company
8. INDIA MICROWAVES MARKET OUTLOOK
8.1. Market size and Forecast By Value & Volume
8.2. Market share & Forecast By Company
8.3. Pricing Analysis
9. INDIA COOKER HOODS MARKET OUTLOOK
9.1. Market size and Forecast By Value & Volume
9.2. Market share & Forecast By Company
10. INDIA FOOD PROCESSORS MARKET OUTLOOK
10.1. Market size and Forecast By Value & Volume
10.2. Market share & Forecast By Company
11. INDIA TOASTERS MARKET OUTLOOK
11.1. Market size and Forecast By Value & Volume
11.2. Pricing Analysis
12. INDIA ELECTRIC COOKERS MARKET OUTLOOK
12.1. Market size and Forecast By Value & Volume
12.2. Pricing Analysis
13. INDIA BUILT-IN OVENS MARKET OUTLOOK
13.1. Market size and Forecast By Value & Volume
13.2. Pricing Analysis
14. INDIA ELECTRIC KETTLES MARKET OUTLOOK
14.1. Market size and Forecast By Value & Volume
14.2. Pricing Analysis
15. INDIA DISHWASHERS MARKET OUTLOOK
15.1. Market size and Forecast By Value & Volume
15.2. Market share & Forecast By Company
15.3. Pricing Analysis
16. INDIA COFFEE MACHINES & MILLS MARKET OUTLOOK
16.1. Market size and Forecast By Value & Volume
17. INDIA OTHER KITCHEN APPLIANCES MARKET OUTLOOK
17.1. Market size and Forecast By Value
18. INDIA KITCHEN APPLIANCES SUPPLY CHAIN ANALYSIS
19. INDIA KITCHEN APPLIANCES MARKET DYNAMICS
19.1. Drivers
19.2. Challenges
20. INDIA KITCHEN APPLIANCES TRENDS AND DEVELOPMENTS
21. INDIA KITCHEN APPLIANCES POLICY & REGULATORY LANDSCAPE
22. INDIA KITCHEN APPLIANCES IMPORT-EXPORT ANALYSIS
23. INDIA ECONOMIC PROFILE
23.1. India Economic Profile
23.2. Economic Analysis
24. COMPETITIVE LANDSCAPE
24.1 Sunflame Enterprises (P) Ltd.
24.2 TKK Prestige Limited
24.3 Bajaj Industries Ltd
24.4 Preethi Kitchen Appliances (P) Ltd
24.5 LG Electronics India Pvt Ltd
24.6 Butterfly Gandhimathi Appliances Ltd
24.7 Samsung India Electronics Pvt Ltd
24.8 Maharaja Appliances Ltd
24.9 Tuareg Marketing Pvt Ltd
24.10 Philips India Limited
24.11 Whirlpool of India Ltd
24.12 Godrej & Boyce Mfg Co Ltd
24.13 IFB Industries Ltd
24.14 Panasonic Home Appliances India Co Ltd
25. STRATEGIC RECOMMENDATIONS
LIST OF FIGURES
1. India Kitchen Appliances Market Size, By Value (USD Million), By Volume ( Mn Units), 2011-2022F
2. India Kitchen Appliances Market Share, By Type, By Value, 2011-2022F
3. India Kitchen Appliances Market Share, By Type, By Value, 2011-2022F (Cont.)
4. India Kitchen Appliances Market Share, By Company, By Value, 2011-2022F
5. India Kitchen Appliances Market Share, By Point of Sale, 2016-2022F
6. India Kitchen Appliances Market Share, By Region, By Value, 2011-2022F
7. India Hobs Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
8. India Internet Penetration, 2011-2016E
9. India Blenders Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
10. India Blenders Market Share, By Company, 2015-2022F
11. India Microwaves Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
12. India Urbanisation Rate 2011-2016E
13. India Microwaves Market Share, By Company, 2015-2022F
14. India Cooker Hoods Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
15. India Cooker Hoods Market Share, By Volume, By Company, 2016-2022F
16. India Food Processors Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
17. India Food Processors Market Share, By Company, 2016-2022F
18. India Toasters Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
19. India Electric Cookers Market Size, By Value (USD Million), By Volume (Mn Units), 2011-2022F
20. Built-in Ovens Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
21. Electric Kettles Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
22. Dishwasher Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
23. India Dishwasher Market Share, By Company, 2015-2021F
24. Coffee Machines & Mills Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
25. Other Kitchen Appliances Market Size, By Value (USD Million), 2011-2022F
26. India Per Capita Income, USD (2011-2016E)
27. India Population, in Million (2011-2015)
28. India No of Millionaires, 2011-2018F
29. India Microwaves Ovens Imports, USD Mn (2011-2016E)
30. India Demographic Distribution, 2015
31. India Dishwashers Imports, USD Mn (2011-2016)
32. Coffee Makers Imports, USD Mn (2011-2016)
33. Food Grinders & Mixtures Imports, USD Mn (2011-2016)
34. Food Grinders & Mixtures Exports, USD Mn (2011-2016)
1. India Kitchen Appliances Market Size, By Value (USD Million), By Volume ( Mn Units), 2011-2022F
2. India Kitchen Appliances Market Share, By Type, By Value, 2011-2022F
3. India Kitchen Appliances Market Share, By Type, By Value, 2011-2022F (Cont.)
4. India Kitchen Appliances Market Share, By Company, By Value, 2011-2022F
5. India Kitchen Appliances Market Share, By Point of Sale, 2016-2022F
6. India Kitchen Appliances Market Share, By Region, By Value, 2011-2022F
7. India Hobs Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
8. India Internet Penetration, 2011-2016E
9. India Blenders Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
10. India Blenders Market Share, By Company, 2015-2022F
11. India Microwaves Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
12. India Urbanisation Rate 2011-2016E
13. India Microwaves Market Share, By Company, 2015-2022F
14. India Cooker Hoods Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
15. India Cooker Hoods Market Share, By Volume, By Company, 2016-2022F
16. India Food Processors Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
17. India Food Processors Market Share, By Company, 2016-2022F
18. India Toasters Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F
19. India Electric Cookers Market Size, By Value (USD Million), By Volume (Mn Units), 2011-2022F
20. Built-in Ovens Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
21. Electric Kettles Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
22. Dishwasher Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
23. India Dishwasher Market Share, By Company, 2015-2021F
24. Coffee Machines & Mills Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F
25. Other Kitchen Appliances Market Size, By Value (USD Million), 2011-2022F
26. India Per Capita Income, USD (2011-2016E)
27. India Population, in Million (2011-2015)
28. India No of Millionaires, 2011-2018F
29. India Microwaves Ovens Imports, USD Mn (2011-2016E)
30. India Demographic Distribution, 2015
31. India Dishwashers Imports, USD Mn (2011-2016)
32. Coffee Makers Imports, USD Mn (2011-2016)
33. Food Grinders & Mixtures Imports, USD Mn (2011-2016)
34. Food Grinders & Mixtures Exports, USD Mn (2011-2016)
LIST OF TABLES
1. West Region Population (Million), 2015
2. South Region Population (Million), 2015
3. North Region Population (Million), 2015
4. East Region Population (Million), 2015
5. India Hobs Prices, USD/Unit
6. India Induction Cook Tops Prices, USD/Unit
7. India LG Microwaves Prices, USD/Unit
8. India Samsung Microwaves Prices, USD/Unit
9. India IFB Microwaves Prices, USD/Unit
10. India Other Microwaves Prices, USD/Unit
11. India Toasters Prices USD/Unit
12. India Toasters Prices USD/Unit (cont.)
13. India Bajaj Electric Cookers Prices USD/Unit
14. India Other Electric Cookers Prices USD/Unit
15. India Faber, Carysil & Glen Built-in-Ovens Prices USD/Unit
16. India IFB, Whirlpool & Bosch Built-in-Ovens Prices USD/Unit
17. India Electric Kettles Prices USD/Unit
18. India Dishwashers Prices USD/Unit
1. West Region Population (Million), 2015
2. South Region Population (Million), 2015
3. North Region Population (Million), 2015
4. East Region Population (Million), 2015
5. India Hobs Prices, USD/Unit
6. India Induction Cook Tops Prices, USD/Unit
7. India LG Microwaves Prices, USD/Unit
8. India Samsung Microwaves Prices, USD/Unit
9. India IFB Microwaves Prices, USD/Unit
10. India Other Microwaves Prices, USD/Unit
11. India Toasters Prices USD/Unit
12. India Toasters Prices USD/Unit (cont.)
13. India Bajaj Electric Cookers Prices USD/Unit
14. India Other Electric Cookers Prices USD/Unit
15. India Faber, Carysil & Glen Built-in-Ovens Prices USD/Unit
16. India IFB, Whirlpool & Bosch Built-in-Ovens Prices USD/Unit
17. India Electric Kettles Prices USD/Unit
18. India Dishwashers Prices USD/Unit
