India Dishwashing Detergent Market, By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others), By End Use (Residential and Commercial & Institutional), By Distribution Channel (Independent Stores/ Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online & Others), By Region, Competition, Forecast & Opportunities, FY2027
India dishwashing detergent market was valued at USD578.73 million in FY2021 and is expected to reach USD1340.12 million by FY2027, growing at a CAGR of over 15.31% by value through FY2027. Growth of the dishwashing detergent market in India can be attributed to increasing changing consumer lifestyle as people are getting more hygiene conscious day by day due to COVID-19 outbreak and other diseases. Moreover, rising disposable income, increasing kitchen hygiene and food safety are also the driving factors for the India dishwashing detergent market.
The dishwashing detergent market in India is segmented based on type, end use, distribution channel, region, and company. In terms of type, the market is segmented into dishwashing bars, dishwashing liquid, dishwashing powders, and others. Dishwashing bars, followed by dishwashing liquid, dominated the dishwashing detergent market because it is less messy than dishwashing bars and causes low skin irritation and stops the transfer of bacteria from hands to the dishes.
In terms of distribution channel, the market is categorized into independent stores/grocery stores, hypermarket/supermarket, departmental stores, online and others. Among which independent stores/grocery stores, accounted for the majority share in FY2021 in India dishwashing detergent market.
Region-wise, North India dominated the country’s dishwashing detergent market in FY2021 due to largest number of population and more disposable income. In addition, the region is expected to maintain its dominance during the forecast period, followed by West India. The growth in North and West regions has been largely led by the domestic factors such as growing demand for dishwashing bars and dishwashing liquid from states like Bangalore, Pune, Maharashtra, and Delhi.
Major companies that are leading the dishwashing detergent market are Hindustan Unilever Limited, Jyothy Laboratories Limited, Rohit Surfactants Private Limited, Fena (P) Limited (INDIA), Patanjali Ayurved Limited & Others. Companies are constantly involved in product innovations and new product launches to capture India dishwashing detergent market. Companies like Wipro Customer Care & Lighting have launched the product, Giffy, pan India to capture the liquid dishwash market. They are involved in massive advertisements like using social media, billboards, print media and promotional strategy, by providing refill packs to save consumer’s money. Known brand of Unilever, Vim, is one of the earliest products and with the passage of time it keeps innovating itself to add value to the product and attract new consumers. They have a wider variety of offerings as a part of its marketing mix product portfolio. Earlier, it used to be as a normal dishwashing soap. Then the product was reintroduced with lemon extracts which gave the soap, smell of lemon and is used to clean the non-stick utensils better. Later, they added a polythene coating around the bar as the soap would get mushy after few days of use. This made the life of the soap longer and attracted many consumers. This coating technology was patented by Unilever only.
Years considered for this report:
TechSci Research calculated the market size of the India dishwashing detergent market using a bottom-up & top-down approach, wherein data for various product type segments were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types, end use sectors and overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.
Key Target Audience:
Report Scope:
In this report, India dishwashing detergent market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the India dishwashing detergent market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Channel Partner Analysis:
The dishwashing detergent market in India is segmented based on type, end use, distribution channel, region, and company. In terms of type, the market is segmented into dishwashing bars, dishwashing liquid, dishwashing powders, and others. Dishwashing bars, followed by dishwashing liquid, dominated the dishwashing detergent market because it is less messy than dishwashing bars and causes low skin irritation and stops the transfer of bacteria from hands to the dishes.
In terms of distribution channel, the market is categorized into independent stores/grocery stores, hypermarket/supermarket, departmental stores, online and others. Among which independent stores/grocery stores, accounted for the majority share in FY2021 in India dishwashing detergent market.
Region-wise, North India dominated the country’s dishwashing detergent market in FY2021 due to largest number of population and more disposable income. In addition, the region is expected to maintain its dominance during the forecast period, followed by West India. The growth in North and West regions has been largely led by the domestic factors such as growing demand for dishwashing bars and dishwashing liquid from states like Bangalore, Pune, Maharashtra, and Delhi.
Major companies that are leading the dishwashing detergent market are Hindustan Unilever Limited, Jyothy Laboratories Limited, Rohit Surfactants Private Limited, Fena (P) Limited (INDIA), Patanjali Ayurved Limited & Others. Companies are constantly involved in product innovations and new product launches to capture India dishwashing detergent market. Companies like Wipro Customer Care & Lighting have launched the product, Giffy, pan India to capture the liquid dishwash market. They are involved in massive advertisements like using social media, billboards, print media and promotional strategy, by providing refill packs to save consumer’s money. Known brand of Unilever, Vim, is one of the earliest products and with the passage of time it keeps innovating itself to add value to the product and attract new consumers. They have a wider variety of offerings as a part of its marketing mix product portfolio. Earlier, it used to be as a normal dishwashing soap. Then the product was reintroduced with lemon extracts which gave the soap, smell of lemon and is used to clean the non-stick utensils better. Later, they added a polythene coating around the bar as the soap would get mushy after few days of use. This made the life of the soap longer and attracted many consumers. This coating technology was patented by Unilever only.
Years considered for this report:
- Historical Years: FY2017-FY2020
- Base Year: FY2021
- Estimated Year: FY2022
- Forecast Period: FY2023-FY2027
- To analyze the historical growth in the market size of the India dishwashing detergent market.
- To define, classify and forecast India dishwashing detergent market based on type, end use, distribution channel, region and company.
- To scrutinize the detailed market segmentation and forecast the market size in terms of value by segmenting India dishwashing detergent market into four regions, namely North, West, East, and South.
- To strategically profile the leading players, which are involved in the supply of dishwashing detergent market in India.
TechSci Research calculated the market size of the India dishwashing detergent market using a bottom-up & top-down approach, wherein data for various product type segments were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types, end use sectors and overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.
Key Target Audience:
- Dishwashing detergent manufacturers, suppliers, distributors, and other stakeholder
- Associations, organizations, associations, and alliances related to dishwashing detergent
- Government bodies such as regulating authorities and policy makers
- Market research and consulting firms
Report Scope:
In this report, India dishwashing detergent market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- India Dishwashing Detergent Market, By Type:
- Dishwashing Bars
- Dishwashing Liquid
- Dishwashing Powders
- Others
- India Dishwashing Detergent Market, By End-Use:
- Residential
- Commercial & Institutional
- India Dishwashing Detergent Market, By Distribution Channel:
- Independent Stores/ Grocery Stores
- Departmental Stores
- Hypermarket /Supermarket
- Online
- Others
- India Dishwashing Detergent Market, By Region:
- North
- West
- East
- South
Company Profiles: Detailed analysis of the major companies present in the India dishwashing detergent market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Channel Partner Analysis:
- Detailed list of distributors and dealers across the country.
- Detailed analysis and profiling of additional market players (up to five).
- Detailed analysis of new products in the market and their driving forces in the market.
1. PRODUCT OVERVIEW
2. RESEARCH METHODOLOGY
3. IMPACT OF COVID-19 ON INDIA DISHWASHING DETERGENT MARKET
4. EXECUTIVE SUMMARY
5. VOICE OF CUSTOMER
5.1. Factors Affecting Purchase Decision
5.2. Brand Awareness
5.3. Challenges Faced Post Purchasing
6. INDIA DISHWASHING DETERGENT MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Salts & Tablets, etc.))
6.2.2. By End-Use (Residential and Commercial & Institutional)
6.2.3. By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket /Supermarket, Departmental Stores, Online & Others (Direct Sell, Institutional Sales, etc.))
6.2.4. By Region (West, North, East, South)
6.2.5. By Company (2021)
6.3. Market Map
7. INDIA DISHWASHING BAR MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End-Use
7.2.2. By Distribution Channel
7.2.3. By Region
8. INDIA DISHWASHING LIQUID MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End-Use
8.2.2. By Distribution Channel
8.2.3. By Region
9. INDIA DISHWASHING POWDER MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By End-Use
9.2.2. By Distribution Channel
9.2.3. By Region
10. MARKET DYNAMICS
10.1. Drivers
10.2. Challenges
11. MARKET TRENDS AND DEVELOPMENTS
12. POLICY & REGULATORY LANDSCAPE
13. INDIA ECONOMIC PROFILE
14. COMPETITIVE LANDSCAPE
14.1. Hindustan Unilever Limited
14.2. Jyothy Laboratories Ltd.
14.3. RSPL Group Pvt. Ltd.
14.4. Fena (P) Limited (India)
14.5. Patanjali Ayurved Limited
14.6. Reckitt Benckiser India Limited
14.7. Wipro Consumer Care Private Limited
14.8. Nirma Limited
14.9. Shantinath Detergents Pvt. Ltd
14.10. Selzer Innovex Pvt. Ltd.
14.11. Shamani Industries Ltd.
14.12. Excel Rasayan Private Limited
14.13. Vindarvind Hygine Products Pvt. Ltd.
15. STRATEGIC RECOMMENDATIONS
16. ABOUT US & DISCLAIMER
2. RESEARCH METHODOLOGY
3. IMPACT OF COVID-19 ON INDIA DISHWASHING DETERGENT MARKET
4. EXECUTIVE SUMMARY
5. VOICE OF CUSTOMER
5.1. Factors Affecting Purchase Decision
5.2. Brand Awareness
5.3. Challenges Faced Post Purchasing
6. INDIA DISHWASHING DETERGENT MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Salts & Tablets, etc.))
6.2.2. By End-Use (Residential and Commercial & Institutional)
6.2.3. By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket /Supermarket, Departmental Stores, Online & Others (Direct Sell, Institutional Sales, etc.))
6.2.4. By Region (West, North, East, South)
6.2.5. By Company (2021)
6.3. Market Map
7. INDIA DISHWASHING BAR MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End-Use
7.2.2. By Distribution Channel
7.2.3. By Region
8. INDIA DISHWASHING LIQUID MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End-Use
8.2.2. By Distribution Channel
8.2.3. By Region
9. INDIA DISHWASHING POWDER MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By End-Use
9.2.2. By Distribution Channel
9.2.3. By Region
10. MARKET DYNAMICS
10.1. Drivers
10.2. Challenges
11. MARKET TRENDS AND DEVELOPMENTS
12. POLICY & REGULATORY LANDSCAPE
13. INDIA ECONOMIC PROFILE
14. COMPETITIVE LANDSCAPE
14.1. Hindustan Unilever Limited
14.2. Jyothy Laboratories Ltd.
14.3. RSPL Group Pvt. Ltd.
14.4. Fena (P) Limited (India)
14.5. Patanjali Ayurved Limited
14.6. Reckitt Benckiser India Limited
14.7. Wipro Consumer Care Private Limited
14.8. Nirma Limited
14.9. Shantinath Detergents Pvt. Ltd
14.10. Selzer Innovex Pvt. Ltd.
14.11. Shamani Industries Ltd.
14.12. Excel Rasayan Private Limited
14.13. Vindarvind Hygine Products Pvt. Ltd.
15. STRATEGIC RECOMMENDATIONS
16. ABOUT US & DISCLAIMER
LIST OF TABLES
Table 1: Major India Dishwashing Detergent Companies and their Offerings
Table 1: Major India Dishwashing Detergent Companies and their Offerings
LIST OF FIGURES
Figure 1: India Overall Dishwashing Detergent Market Size, By Sector, By Value (USD Million), By Organized vs Unorganized Sector, FY2017-FY2027F
Figure 2: India Overall Dishwashing Detergent Market Share, By Organized vs Unorganized Sector, By Value, FY2021 & FY2027F
Figure 3: India Organized Dishwashing Detergent Market Size, By Value (USD Million), FY2017-FY2027F
Figure 4: India Dishwashing Detergent Market Share, By Type, By Value, FY2017-FY2027F
Figure 5: India Dishwashing Detergent Market Share, By End-Use, By Value, FY2017-FY2027F
Figure 6: India Dishwashing Detergent Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 7: India Dishwashing Detergent Market Share, By Region, By Value, FY2017 & FY2027F
Figure 8: India Dishwashing Detergent Market Share, By Company, By Value, FY2021
Figure 9: India Dishwashing Detergent Market Map, By Type, Market Size (USD Million) & Growth Rate (%), FY2021
Figure 10: India Dishwashing Detergent Market Map, By Region, Market Size (USD Million) & Growth Rate (%), FY2021
Figure 11: India Dishwashing Bar Market Size, By Value (USD Million), FY2017-FY2027F
Figure 12: India Dishwashing Bar Market Share, By End Use, By Value, FY2017-FY2027F
Figure 13: India Dishwashing Bar Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 14: India Dishwashing Bar Market Share, By Region, By Value, FY2017-FY2027F
Figure 15: India Dishwashing Liquid Market Size, By Value (USD Million), FY2017-FY2027F
Figure 16: India Net National Disposable Income (USD Billion), FY2015-FY2020
Figure 17: India Dishwashing Liquid Market Share, By End Use, By Value, FY2017-FY2027F
Figure 18: India Dishwashing Liquid Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 19: India Dishwashing Liquid Market Share, By Region, By Value, FY2017-FY2027F
Figure 20: India Dishwashing Powder Market Size, By Value (USD Million), FY2017-FY2027F
Figure 21: India Total Internet Users (Million), 2015-2019
Figure 22: India Urban Population as a Percentage of Total Population (%), 2015-2019
Figure 23: India Dishwashing Powder Market Share, By End Use, By Value, FY2017-FY2027F
Figure 24: India Dishwashing Powder Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 25: India Dishwashing Powder Market Share, By Region, By Value, FY2017-FY2027F
Figure 1: India Overall Dishwashing Detergent Market Size, By Sector, By Value (USD Million), By Organized vs Unorganized Sector, FY2017-FY2027F
Figure 2: India Overall Dishwashing Detergent Market Share, By Organized vs Unorganized Sector, By Value, FY2021 & FY2027F
Figure 3: India Organized Dishwashing Detergent Market Size, By Value (USD Million), FY2017-FY2027F
Figure 4: India Dishwashing Detergent Market Share, By Type, By Value, FY2017-FY2027F
Figure 5: India Dishwashing Detergent Market Share, By End-Use, By Value, FY2017-FY2027F
Figure 6: India Dishwashing Detergent Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 7: India Dishwashing Detergent Market Share, By Region, By Value, FY2017 & FY2027F
Figure 8: India Dishwashing Detergent Market Share, By Company, By Value, FY2021
Figure 9: India Dishwashing Detergent Market Map, By Type, Market Size (USD Million) & Growth Rate (%), FY2021
Figure 10: India Dishwashing Detergent Market Map, By Region, Market Size (USD Million) & Growth Rate (%), FY2021
Figure 11: India Dishwashing Bar Market Size, By Value (USD Million), FY2017-FY2027F
Figure 12: India Dishwashing Bar Market Share, By End Use, By Value, FY2017-FY2027F
Figure 13: India Dishwashing Bar Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 14: India Dishwashing Bar Market Share, By Region, By Value, FY2017-FY2027F
Figure 15: India Dishwashing Liquid Market Size, By Value (USD Million), FY2017-FY2027F
Figure 16: India Net National Disposable Income (USD Billion), FY2015-FY2020
Figure 17: India Dishwashing Liquid Market Share, By End Use, By Value, FY2017-FY2027F
Figure 18: India Dishwashing Liquid Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 19: India Dishwashing Liquid Market Share, By Region, By Value, FY2017-FY2027F
Figure 20: India Dishwashing Powder Market Size, By Value (USD Million), FY2017-FY2027F
Figure 21: India Total Internet Users (Million), 2015-2019
Figure 22: India Urban Population as a Percentage of Total Population (%), 2015-2019
Figure 23: India Dishwashing Powder Market Share, By End Use, By Value, FY2017-FY2027F
Figure 24: India Dishwashing Powder Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 25: India Dishwashing Powder Market Share, By Region, By Value, FY2017-FY2027F
