Thailand Air Conditioner Market, By Product Type (Splits, VRF, Windows, HVAC Chiller, Others (Floor Standing Air Conditioner, etc.)) By End Use (Residential, Commercial/Industrial), By Region, Competition, Forecast & Opportunities, 2020-2030F

February 2025 | 85 pages | ID: TEF361454C94EN
TechSci Research

Abstracts

Thailand Air Conditioner Market was valued at USD 2.90 billion in 2024 and is anticipated to grow USD 6.16 billion by 2030 with a CAGR of 13.57% during forecast period. The Thailand Air Conditioner market is experiencing steady growth, driven by rapid urbanization, rising disposable incomes, tourism industry, and the country's hot and humid climate. For instance, in 2024, temperatures in northern Thailand soared above 44°C (111°F) in some areas, while Bangkok and its metropolitan regions recorded temperatures exceeding 40°C (104°F). Consequently, demand for Air Conditioner has risen year-round across both residential and commercial sectors. Additionally, Increasing demand for energy-efficient and smart air conditioning systems is shaping market trends, supported by government initiatives promoting sustainability and eco-friendly cooling solutions.

Key Market Drivers

Rising Urbanization and Infrastructure Development

Thailand's rapid urbanization and continuous infrastructure expansion are key drivers of its Air Conditioner market. With more people migrating to urban centers, the demand for residential and commercial buildings has surged, leading to increased adoption of air conditioning systems. The government's focus on smart cities and real estate projects, such as high-rise apartments, commercial complexes, and industrial hubs, has further boosted air conditioner sales. As urban dwellings become more compact and modern, split and inverter Air Conditioner are gaining popularity due to their energy efficiency and space-saving features. The commercial sector, including offices, shopping malls, hotels, and healthcare facilities, also contributes significantly to market growth, as air conditioning is essential for maintaining indoor air quality and comfort.

Expanding Demand in the Commercial and Hospitality Sectors

The commercial sector, including offices, shopping malls, hotels, and hospitals, is playing a crucial role in the expansion of Thailand’s Air Conditioner market. The country’s booming tourism and hospitality industry, driven by a steady influx of domestic and international visitors, has created strong demand for high-performance air conditioning solutions. Hotels and resorts require advanced cooling systems that ensure guest comfort while maintaining energy efficiency. For instance, The Tourism Authority of

Key Market Challenges

Environmental Concerns and Regulatory Compliance

The environmental impact of Air Conditioner is another major challenge in Thailand’s market. Traditional air conditioning systems use refrigerants with high global warming potential (GWP), such as R-22, which contribute to greenhouse gas emissions and climate change. To address these concerns, the Thai government has implemented regulations promoting the use of low-GWP refrigerants, such as R-32 and R-290. However, transitioning to environmentally friendly refrigerants requires significant investment in research, development, and infrastructure, which can be a burden for manufacturers and suppliers. Compliance with stringent energy efficiency regulations, such as the Energy Efficiency Labeling Program and Minimum Energy Performance Standards (MEPS), also presents operational challenges for businesses. Companies must continuously upgrade their product lines to meet evolving sustainability standards, which can increase production costs. Additionally, improper disposal and recycling of old Air Conditioner contribute to electronic waste concerns, further emphasizing the need for sustainable waste management solutions in the industry.

Key Market Trends

Rising Adoption of Smart and IoT-Enabled Air Conditioner

The increasing penetration of smart home technology in Thailand is driving the adoption of IoT-enabled Air Conditioner. Consumers are looking for advanced cooling solutions that offer convenience, automation, and remote control functionalities. Smart Air Conditioner allow users to control temperature settings, fan speed, and power usage through smartphone apps, voice assistants, and home automation systems. Features such as AI-driven cooling, motion detection sensors, and self-cleaning mechanisms enhance the user experience by improving comfort and energy efficiency. Leading brands are investing in R&D to introduce smart Air Conditioner with integrated AI and machine learning capabilities that can adapt to user behavior and optimize cooling accordingly. As Thailand's internet connectivity improves and smart home adoption increases, IoT-enabled Air Conditioner will continue to gain traction in both residential and commercial segments.

Key Market Players

• Daikin Industries (Thailand) Co., Ltd.
• Carrier Air Conditioning (Thailand) Co., Ltd.
• Thai Samsung Electronics Co,. Ltd.
• Mitsubishi Electric Consumer Products (Thailand) Co., Ltd.
• LG Electronics (Thailand) Co., Ltd.
• Panasonic Solutions (Thailand) Co., Ltd.
• Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
• Haier Electrical Appliances (Thailand) Co., Ltd.
• Sharp Thai Co., Ltd.
• MD Consumer Appliances (Thailand) Co., Ltd

Report Scope:

In this report, the Thailand Air Conditioner Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Thailand Air Conditioner Market, By Product Type:
• Splits
• VRF
• Windows
• HVAC Chiller
• Others
• Thailand Air Conditioner Market, By End Use:
• Residential
• Commercial/Industrial
• Thailand Air Conditioner Market, By Region:
• Central Region
• North East Region
• Northern Region
• Southern Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Thailand Air Conditioner Market.

Available Customizations:

Thailand Air Conditioner Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. INTRODUCTION

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. RESEARCH METHODOLOGY

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. EXECUTIVE SUMMARY

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. VOICE OF CUSTOMER ANALYSIS

4.1. Brand Awareness
4.2. Brand Satisfaction
4.3. Factor Influence Purchase Decision

5. THAILAND AIR CONDITIONER MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
  5.1.2. By Volume
5.2. Market Share & Forecast
  5.2.1. By Product Type Market Share Analysis (Splits, VRF, Windows, HVAC Chiller, Others (Floor Standing Air Conditioner, etc.))
  5.2.2. By End Use Market Share Analysis (Residential, Commercial/Industrial)
  5.2.3. By Regional Market Share Analysis
    5.2.3.1. Central Region Market Share Analysis
    5.2.3.2. North East Region Market Share Analysis
    5.2.3.3. Northern Region Market Share Analysis
    5.2.3.4. Southern Region Market Share Analysis
  5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Thailand Air Conditioner Market Mapping & Opportunity Assessment
  5.3.1. By Product Type Market Mapping & Opportunity Assessment
  5.3.2. By End Use Market Mapping & Opportunity Assessment
  5.3.3. By Region Market Mapping & Opportunity Assessment

6. THAILAND SPLIT AIR CONDITIONER MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
  6.1.2. By Volume
6.2. Market Share & Forecast
  6.2.1. By End Use Market Share Analysis

7. THAILAND HVAC CHILLER AIR CONDITIONER MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
  7.1.2. By Volume
7.2. Market Share & Forecast
  7.2.1. By End Use Market Share Analysis

8. THAILAND VRF AIR CONDITIONER MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
  8.1.2. By Volume
8.2. Market Share & Forecast
  8.2.1. By End Use Market Share Analysis

9. THAILAND WINDOW AIR CONDITIONER MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
  9.1.2. By Volume
9.2. Market Share & Forecast
  9.2.1. By End Use Market Share Analysis

10. MARKET DYNAMICS

10.1. Drivers
10.2. Challenges

11. MARKET TRENDS & DEVELOPMENTS

12. SWOT ANALYSIS

12.1. Strengths
12.2. Weaknesses
12.3. Opportunities
12.4. Threats

13. THAILAND ECONOMIC PROFILE

14. IMPORT-EXPORT ANALYSIS

15. POLICY AND REGULATORY LANDSCAPE

16. COMPETITIVE LANDSCAPE

16.1. Company Profiles
  16.1.1. Daikin Industries (Thailand) Co., Ltd.
    16.1.1.1. Company Details
    16.1.1.2. Products & Services
    16.1.1.3. Financials (As Per Availability)
    16.1.1.4. Key Market Focus & Geographical Presence
    16.1.1.5. Recent Developments
    16.1.1.6. Key Management Personnel
  16.1.2. Carrier Air Conditioning (Thailand) Co., Ltd.
    16.1.2.1. Company Details
    16.1.2.2. Products & Services
    16.1.2.3. Financials (As Per Availability)
    16.1.2.4. Key Market Focus & Geographical Presence
    16.1.2.5. Recent Developments
    16.1.2.6. Key Management Personnel
  16.1.3. Thai Samsung Electronics Co,. Ltd.
    16.1.3.1. Company Details
    16.1.3.2. Products & Services
    16.1.3.3. Financials (As Per Availability)
    16.1.3.4. Key Market Focus & Geographical Presence
    16.1.3.5. Recent Developments
    16.1.3.6. Key Management Personnel
  16.1.4. Mitsubishi Electric Consumer Products (Thailand) Co., Ltd.
    16.1.4.1. Company Details
    16.1.4.2. Products & Services
    16.1.4.3. Financials (As Per Availability)
    16.1.4.4. Key Market Focus & Geographical Presence
    16.1.4.5. Recent Developments
    16.1.4.6. Key Management Personnel
  16.1.5. LG Electronics (Thailand) Co., Ltd.
    16.1.5.1. Company Details
    16.1.5.2. Products & Services
    16.1.5.3. Financials (As Per Availability)
    16.1.5.4. Key Market Focus & Geographical Presence
    16.1.5.5. Recent Developments
    16.1.5.6. Key Management Personnel
  16.1.6. Panasonic Solutions (Thailand) Co., Ltd.
    16.1.6.1. Company Details
    16.1.6.2. Products & Services
    16.1.6.3. Financials (As Per Availability)
    16.1.6.4. Key Market Focus & Geographical Presence
    16.1.6.5. Recent Developments
    16.1.6.6. Key Management Personnel
  16.1.7. Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
    16.1.7.1. Company Details
    16.1.7.2. Products & Services
    16.1.7.3. Financials (As Per Availability)
    16.1.7.4. Key Market Focus & Geographical Presence
    16.1.7.5. Recent Developments
    16.1.7.6. Key Management Personnel
  16.1.8. Haier Electrical Appliances (Thailand) Co., Ltd.
    16.1.8.1. Company Details
    16.1.8.2. Products & Services
    16.1.8.3. Financials (As Per Availability)
    16.1.8.4. Key Market Focus & Geographical Presence
    16.1.8.5. Recent Developments
    16.1.8.6. Key Management Personnel
  16.1.9. Sharp Thai Co., Ltd.
    16.1.9.1. Company Details
    16.1.9.2. Products & Services
    16.1.9.3. Financials (As Per Availability)
    16.1.9.4. Key Market Focus & Geographical Presence
    16.1.9.5. Recent Developments
    16.1.9.6. Key Management Personnel
  16.1.10. MD Consumer Appliances (Thailand) Co., Ltd
    16.1.10.1. Company Details
    16.1.10.2. Products & Services
    16.1.10.3. Financials (As Per Availability)
    16.1.10.4. Key Market Focus & Geographical Presence
    16.1.10.5. Recent Developments
    16.1.10.6. Key Management Personnel

17. STRATEGIC RECOMMENDATIONS

17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target End Use

18. ABOUT US & DISCLAIMER