Thailand Air Conditioner Market, By Product Type (Splits, VRF, Windows, Chillers, and Other {Cassette, Ductable Split, etc.}, By End Use Sector (Commercial/Industrial and Residential), By Region, Competition, Forecast & Opportunities, 2015-2027
Thailand air conditioner market was valued at USD1381.12 million in 2021, and is projected to grow at a CAGR of 5.23% during the forecast period. The Thailand air conditioner market is mainly driven by rising disposable income, demand from residential sectors, and growing product innovations.
Air conditioners are electrical appliances used to control a particular area's humidity, ventilation, and temperature. The key reasons propelling the growth of air conditioning in the country also include rising per capita income.
The COVID-19 pandemic adversely affected the shipping, logistics, and transportation sectors as well as the supply chains, which led to a sharp decline in trading activity throughout the lockdown period. A smaller workforce, congestion at specific ports, cost-related concerns, and increased fees for some services were additional problems the logistics sector faced. Due to lack of resources (staff and facilities), many businesses could not finish their shipments.
COVID-19 pandemic negatively impacted Thailand's air conditioner market sales. Major businesses were forced to cease operations, which decreased sales across the country. However, market participants concentrated on delivering greater comfort and convenience through several initiatives to adapt to the situation. For example, Voltas provided comprehensive extended warranty plans for air conditioners. Along with this, businesses started offering simple financing options through different NBFCs, and cash-back offers through different credit and debit cards.
Rising Technological Innovations Fueling the Market Growth
Manufacturers are working on product innovation to fulfill the need for energy and cost-saving. For instance, in 2019, Daikin launched a split room air conditioner for less than USD230 to meet the growing demand from the middle-class population. Moreover, due to the highly competitive market scenario, manufacturers are working towards providing features like seamless connectivity with Wi-Fi, inverter-based air conditioners, which are further likely to steer growth in the Thailand air conditioners market in the coming years.
Increasing Online Presence is Fueling the Market Growth
Due to low operating expenses, the online retail sector proved to be attractive option for air conditioner companies. Moreover, the introduction of online channels has enabled consumers to effortlessly check out and compare a diverse selection of products on a single platform without spending a significant amount of time in stores. Additionally, rising internet usage, online search, and expanding e-commerce have digitized the customer purchasing experience.
Growing Production Capacities within the Country is Boosting the Market Growth
Almost 7 to 10% of the air conditioners manufactured worldwide come from Thailand. The country is the second-largest producer of air conditioners after China. Around 15 million air conditioners are produced annually from a production facility in Thailand by the two biggest air conditioner manufacturers, which include the Japanese companies Daikin Industries and Mitsubishi Electric. Companies like Panasonic and Mitsubishi opened their plants in Thailand to capture the largest market share. This growth is intended to help them respond more quickly and adapt to the growing market demands for residential and commercial air conditioners, particularly in Asia.
Increasing Preference for Inverter Technology is Fueling the Market Growth
The overall market for inverter air conditioners has experienced significant growth, which is anticipated to continue throughout the forecast period. Additionally, inverter-based air conditioners are more energy-efficient and can drive the compressor at various rates to match the desired productivity. Manufacturers are introducing air conditioners that use inverter technology to increase market shares.
Market Segmentation
Thailand air conditioner market is segmented on the basis of product type, end use sector, region, and competitional landscape. Based on product type, the market is categorized into Split, VRF, Window, Chiller, and others, including Cassette, Ductable Splits, etc. Based on end user, the market is segmented into residential and commercial/industrial.
Company Profiles
Daikin Industries (Thailand) Co., Ltd. Toshiba Carrier (Thailand) Co., Ltd, Thai Samsung Electronics Co., Ltd., Mitsubishi Electric Consumers Product (Thailand) Co., Ltd., LG Electronics (Thailand) Co., Ltd., Panasonic Solutions (Thailand) Co., Ltd., Arcelik Hitachi Home Appliances Sales (Thailand) Ltd., Haier Electrical Appliances (Thailand) Co., Ltd., Sharp Thai Co., Ltd., MD Consumer Appliances (Thailand) Co., Ltd. and others are among the major market players in the air conditioner industry that lead the market growth of the Thailand air conditioner market.
Years considered for this report:
In this report, Thailand air conditioner market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in Thailand air conditioner market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
Air conditioners are electrical appliances used to control a particular area's humidity, ventilation, and temperature. The key reasons propelling the growth of air conditioning in the country also include rising per capita income.
The COVID-19 pandemic adversely affected the shipping, logistics, and transportation sectors as well as the supply chains, which led to a sharp decline in trading activity throughout the lockdown period. A smaller workforce, congestion at specific ports, cost-related concerns, and increased fees for some services were additional problems the logistics sector faced. Due to lack of resources (staff and facilities), many businesses could not finish their shipments.
COVID-19 pandemic negatively impacted Thailand's air conditioner market sales. Major businesses were forced to cease operations, which decreased sales across the country. However, market participants concentrated on delivering greater comfort and convenience through several initiatives to adapt to the situation. For example, Voltas provided comprehensive extended warranty plans for air conditioners. Along with this, businesses started offering simple financing options through different NBFCs, and cash-back offers through different credit and debit cards.
Rising Technological Innovations Fueling the Market Growth
Manufacturers are working on product innovation to fulfill the need for energy and cost-saving. For instance, in 2019, Daikin launched a split room air conditioner for less than USD230 to meet the growing demand from the middle-class population. Moreover, due to the highly competitive market scenario, manufacturers are working towards providing features like seamless connectivity with Wi-Fi, inverter-based air conditioners, which are further likely to steer growth in the Thailand air conditioners market in the coming years.
Increasing Online Presence is Fueling the Market Growth
Due to low operating expenses, the online retail sector proved to be attractive option for air conditioner companies. Moreover, the introduction of online channels has enabled consumers to effortlessly check out and compare a diverse selection of products on a single platform without spending a significant amount of time in stores. Additionally, rising internet usage, online search, and expanding e-commerce have digitized the customer purchasing experience.
Growing Production Capacities within the Country is Boosting the Market Growth
Almost 7 to 10% of the air conditioners manufactured worldwide come from Thailand. The country is the second-largest producer of air conditioners after China. Around 15 million air conditioners are produced annually from a production facility in Thailand by the two biggest air conditioner manufacturers, which include the Japanese companies Daikin Industries and Mitsubishi Electric. Companies like Panasonic and Mitsubishi opened their plants in Thailand to capture the largest market share. This growth is intended to help them respond more quickly and adapt to the growing market demands for residential and commercial air conditioners, particularly in Asia.
Increasing Preference for Inverter Technology is Fueling the Market Growth
The overall market for inverter air conditioners has experienced significant growth, which is anticipated to continue throughout the forecast period. Additionally, inverter-based air conditioners are more energy-efficient and can drive the compressor at various rates to match the desired productivity. Manufacturers are introducing air conditioners that use inverter technology to increase market shares.
Market Segmentation
Thailand air conditioner market is segmented on the basis of product type, end use sector, region, and competitional landscape. Based on product type, the market is categorized into Split, VRF, Window, Chiller, and others, including Cassette, Ductable Splits, etc. Based on end user, the market is segmented into residential and commercial/industrial.
Company Profiles
Daikin Industries (Thailand) Co., Ltd. Toshiba Carrier (Thailand) Co., Ltd, Thai Samsung Electronics Co., Ltd., Mitsubishi Electric Consumers Product (Thailand) Co., Ltd., LG Electronics (Thailand) Co., Ltd., Panasonic Solutions (Thailand) Co., Ltd., Arcelik Hitachi Home Appliances Sales (Thailand) Ltd., Haier Electrical Appliances (Thailand) Co., Ltd., Sharp Thai Co., Ltd., MD Consumer Appliances (Thailand) Co., Ltd. and others are among the major market players in the air conditioner industry that lead the market growth of the Thailand air conditioner market.
Years considered for this report:
- Historical Years: 2015-2020
- Base Year: 2021
- Estimated Year:2022E
- Forecast Period: 2023F–2027F
In this report, Thailand air conditioner market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- Thailand Air Conditioner Market, By Product Type:
- Split
- VRF
- Windows
- Chiller
- Others
- Thailand Air Conditioner Market, By End User Sector:
- Residential
- Commercial/Industrial
- Thailand Air Conditioner Market, By Region:
- Central Region
- North East Region
- Northern Region
- Southern Region
Company Profiles: Detailed analysis of the major companies present in Thailand air conditioner market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. PRODUCT OVERVIEW
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. IMPACT OF COVID-19 ON THAILAND AIR CONDITIONER MARKET
5. VOICE OF CUSTOMER
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decisions
5.3. Brand Satisfaction
5.4. Challenges Faced Post Purchase
6. THAILAND AIR CONDITIONER MARKET OUTLOOK, 2015-2027F
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (Split, VRF, Windows, Chiller and Others {Cassette, Ductable Split, etc.})
6.2.2. By End Use Sector (Commercial/Industrial and Residential)
6.2.3. By Region (Central Region, North East Region, Northern Region, Southern Region)
6.2.4. By Company (2021)
6.3. Market Map (By Product Type, By End Use Sector, and By Region)
7. THAILAND SPLIT AIR CONDITIONER MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By End Use Sector
8. THAILAND VRF AIR CONDITIONER MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By End Use Sector
9. THAILAND WINDOW AIR CONDITIONER MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By End Use Sector
10. THAILAND CHILLER AIR CONDITIONER MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By End Use Sector
11. MARKET DYNAMICS
11.1. Drivers
11.2. Challenges/Restraints
12. MARKET TRENDS AND DEVELOPMENTS
13. IMPORT AND EXPORT ANALYSIS
14. POLICY & REGULATORY LANDSCAPE
15. THAILAND ECONOMIC PROFILE
16. COMPETITIVE LANDSCAPE
16.1. Company Profiles
16.1.1. Daikin Industries (Thailand) Co., Ltd.
16.1.2. Toshiba Carrier (Thailand) Co., Ltd
16.1.3. Thai Samsung Electronics Co., Ltd.
16.1.4. Mitsubishi Electric Consumers Product (Thailand) Co., Ltd.
16.1.5. LG Electronics (Thailand) Co., Ltd.
16.1.6. Panasonic Solutions (Thailand) Co., Ltd.
16.1.7. Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
16.1.8. Haier Electrical Appliances (Thailand) Co., Ltd.
16.1.9. Sharp Thai Co., Ltd.
16.1.10. MD Consumer Appliances (Thailand) Co., Ltd.
17. STRATEGIC RECOMMENDATIONS
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. IMPACT OF COVID-19 ON THAILAND AIR CONDITIONER MARKET
5. VOICE OF CUSTOMER
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decisions
5.3. Brand Satisfaction
5.4. Challenges Faced Post Purchase
6. THAILAND AIR CONDITIONER MARKET OUTLOOK, 2015-2027F
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (Split, VRF, Windows, Chiller and Others {Cassette, Ductable Split, etc.})
6.2.2. By End Use Sector (Commercial/Industrial and Residential)
6.2.3. By Region (Central Region, North East Region, Northern Region, Southern Region)
6.2.4. By Company (2021)
6.3. Market Map (By Product Type, By End Use Sector, and By Region)
7. THAILAND SPLIT AIR CONDITIONER MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By End Use Sector
8. THAILAND VRF AIR CONDITIONER MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By End Use Sector
9. THAILAND WINDOW AIR CONDITIONER MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By End Use Sector
10. THAILAND CHILLER AIR CONDITIONER MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By End Use Sector
11. MARKET DYNAMICS
11.1. Drivers
11.2. Challenges/Restraints
12. MARKET TRENDS AND DEVELOPMENTS
13. IMPORT AND EXPORT ANALYSIS
14. POLICY & REGULATORY LANDSCAPE
15. THAILAND ECONOMIC PROFILE
16. COMPETITIVE LANDSCAPE
16.1. Company Profiles
16.1.1. Daikin Industries (Thailand) Co., Ltd.
16.1.2. Toshiba Carrier (Thailand) Co., Ltd
16.1.3. Thai Samsung Electronics Co., Ltd.
16.1.4. Mitsubishi Electric Consumers Product (Thailand) Co., Ltd.
16.1.5. LG Electronics (Thailand) Co., Ltd.
16.1.6. Panasonic Solutions (Thailand) Co., Ltd.
16.1.7. Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
16.1.8. Haier Electrical Appliances (Thailand) Co., Ltd.
16.1.9. Sharp Thai Co., Ltd.
16.1.10. MD Consumer Appliances (Thailand) Co., Ltd.
17. STRATEGIC RECOMMENDATIONS
LIST OF FIGURES
Figure 1: Thailand Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 2: Thailand Air Conditioners Market Share, By Product Type, By Volume, 2015-2027F
Figure 3: Thailand Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 4: Thailand Air Conditioners Market Share, By Region, By Value, 2015-2027F
Figure 5: Thailand Air Conditioners Market Share, By Company, By Value, 2021
Figure 6: Thailand Air Conditioners Market Map, By Product Type, Market Size (Thousand Units) & Growth Rate (%), 2021
Figure 7: Thailand Air Conditioners Market Map, By End Use Sector, Market Size (Thousand Units) & Growth Rate (%), 2021
Figure 8: Thailand Air Conditioners Market Map, By Region, Market Size (USD Million) & Growth Rate (%), 2021
Figure 9: Thailand Split Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 10: Thailand GDP Per Capita (Current USD), 2016-2020 (USD)
Figure 11: Thailand Split Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 12: Thailand VRF Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 13: Thailand Infrastructure Investment Forecast, 2017, 2022, 2027F, 2032F & 2037F (USD Billion)
Figure 14: Thailand VRF Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 15: Thailand Window Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 16: Total Electrical Energy Consumption, 2016-2021 (in GWh)
Figure 17: Thailand Window Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 18: Thailand Chiller Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 19: International Tourists Arrival in Thailand 2016 – 2021 (Million)
Figure 20: Thailand Chiller Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 21: Thailand Air Conditioners Imports, By Value, 2015-2020 (USD Million)
Figure 22: Thailand Air Conditioners Exports, By Value, 2015-2020 (USD Million)
Figure 1: Thailand Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 2: Thailand Air Conditioners Market Share, By Product Type, By Volume, 2015-2027F
Figure 3: Thailand Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 4: Thailand Air Conditioners Market Share, By Region, By Value, 2015-2027F
Figure 5: Thailand Air Conditioners Market Share, By Company, By Value, 2021
Figure 6: Thailand Air Conditioners Market Map, By Product Type, Market Size (Thousand Units) & Growth Rate (%), 2021
Figure 7: Thailand Air Conditioners Market Map, By End Use Sector, Market Size (Thousand Units) & Growth Rate (%), 2021
Figure 8: Thailand Air Conditioners Market Map, By Region, Market Size (USD Million) & Growth Rate (%), 2021
Figure 9: Thailand Split Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 10: Thailand GDP Per Capita (Current USD), 2016-2020 (USD)
Figure 11: Thailand Split Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 12: Thailand VRF Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 13: Thailand Infrastructure Investment Forecast, 2017, 2022, 2027F, 2032F & 2037F (USD Billion)
Figure 14: Thailand VRF Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 15: Thailand Window Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 16: Total Electrical Energy Consumption, 2016-2021 (in GWh)
Figure 17: Thailand Window Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 18: Thailand Chiller Air Conditioners Market Size, By Value (USD Million) & By Volume (Thousand Units), 2015-2027F
Figure 19: International Tourists Arrival in Thailand 2016 – 2021 (Million)
Figure 20: Thailand Chiller Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2027F
Figure 21: Thailand Air Conditioners Imports, By Value, 2015-2020 (USD Million)
Figure 22: Thailand Air Conditioners Exports, By Value, 2015-2020 (USD Million)
