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Thailand Air Conditioner Market, By Product Type (Splits, VRFs, Chillers, Windows, and Others (Portable, Floor Standing, etc.)), By End-Use Sector (Residential Vs Commercial/Industrial), By Region (Northern Thailand, Eastern Thailand, North East Thailand, Southern Thailand, Western Thailand, Central Thailand) Competition, Forecast & Opportunities, 2025

September 2020 | 79 pages | ID: TEF361454C94EN
TechSci Research

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Thailand air conditioner market is projected to reach $ 3 billion mark by 2025, owing to the increasing disposable income of consumers, rising population, increasingly affordable product offerings and expansion of multinational brands resulting in better brand availability than before. Furthermore, hot weather and growing popularity towards energy-efficient air conditioners will propel growth of the country’s air conditioner market during the forecast period. Steadily air conditioner is becoming one of the necessary products in Thailand households. Unlike earlier air conditioner is not a luxury product and this shift will continue to drive the air conditioner market in Thailand in the coming years. Besides, increasing commercial space is also expected to boost demand for commercial air conditioners in the Thailand air conditioner market.

Thailand Air Conditioner Market is categorized By Product Type (Splits, VRFs, Chillers, Windows, and Others (Portable, Floor Standing etc.)), By End-Use Sector (Residential Vs Commercial/Industrial), and By Region (Northern Thailand, Eastern Thailand, North East Thailand, Southern Thailand, Western Thailand, Central Thailand).

Based on the product type, the market is segmented into (Splits, VRFs, Chillers, Windows, and Others ((Portable, floor etc.). As of 2019, Split type air conditioner category held the largest share in the country’s air conditioners market owing to a wide range of advanced product offerings. In addition, companies are also manufacturing energy-efficient and affordable air conditioner to fulfil the demand for the residential segment in Thailand air conditioner market. Furthermore, Chiller type air conditioner segment held the second largest market share in terms of value in the country’s air conditioners market due to increasing commercial space demand and rising industrialisation.

Based on the region, the market is segmented into Northern Thailand, Eastern Thailand, North East Thailand, Southern Thailand, Western Thailand, Central Thailand. Until 2019, North Thailand held the largest market share in the country’s air conditioners market due to increasing disposable income, urbanization, expanding population and rising industrialization in the region. Also, Eastern Thailand and North East Thailand will capture a significant share during the forecast period due to increasing product availability and rising penetration of e-commerce platform.

Based on the end use segmentation, Thailand air conditioner market is categorized into the residential sector and commercial/industrial sector. Residential air conditioner segment holds the majority share in Thailand air conditioner market due to rapidly increasing household population, income, financing options and growing construction for residential buildings. In Thailand Air conditioner market commercial air conditioners such as VRFs and chiller type air conditioner are also holding significant share until 2019 in terms of value market. The commercial sector usage of air conditioner increasing due to rising demand from commercial spaces such as production units, offices, and establishments as the Chillers and VRFs can cool large spaces with the less electricity consumption

Some of the leading players in Thailand air conditioner market Includes Daikin Industries (Thailand) Limited, Mitsubishi Electric Consumer Products (Thailand) Co., LTD, Panasonic (Thailand) Co., Ltd., Midea Refrigeration Equipment (Thailand) Co., Ltd., Thai Samsung Electronics Co., Ltd, LG Electronics (Thailand) Co.,Ltd., Sharp Thai Co., Ltd, Hitachi Sales (Thailand), Ltd, Haier Electrical Appliances (Thailand) Co., Ltd., Carrier (Thailand) Co., Ltd., Toshiba Carrier (Thailand) Co. Ltd., among others.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025
The objective of the Study:
  • To analyze and forecast the market size of the Thailand Air Conditioner Market.
  • To classify and forecast Thailand Air Conditioner Market based on Type, Revenue, Booking Type, Region and Cities.
  • To identify drivers and challenges for Thailand Air Conditioner Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Thailand Air Conditioner Market.
  • To identify and analyze the profile of leading players involved in the Thailand Air Conditioner Market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of air conditioner manufacturer across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and the presence of all major manufacturers across the globe.

TechSci Research calculated the market size of the Thailand air conditioner market using a bottom-up approach, wherein data for various applications across various end-user segments were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Air Conditioner manufacturers, suppliers, distributors and other stakeholders.
  • Organizations, forums and alliances related to air conditioner market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end-users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Thailand air conditioner market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Market, By Product Type
    • Split Air Conditioners
    • VRFs Air Conditioners
    • Chillers Air Conditioners
    • Window Air Conditioners
    • Others (Portable, Floor Standing etc.)
  • Market, By End-Use Sector
    • Residential
    • Commercial/Industrial
  • Market, By Region:
    • Northern Thailand
    • Eastern Thailand
    • North East Thailand
    • Southern Thailand
    • Western Thailand
    • Central Thailand
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Thailand Air Conditioner Market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
  • Profit margin analysis in case of the direct and indirect sales channel.
1. PRODUCT OVERVIEW

2. RESEARCH METHODOLOGY

3. ANALYST VIEW

4. VOICE OF CUSTOMER

4.1. Brand Awareness
4.2. Factors Influencing Purchase Decisions
4.3. Brand Satisfaction
4.4. Challenges Faced Post Purchase

5. GLOBAL AIR CONDITIONERS MARKET OVERVIEW

6. THAILAND AIR CONDITIONERS MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value & Volume
6.2. Market Share & Forecast
  6.2.1. By Product Type (Splits, VRFs, Chillers, Windows, and Others)
  6.2.2. By End-Use Sector (Residential Vs Commercial/Industrial)
  6.2.3. By Region (Northern Thailand, Eastern Thailand, North East Thailand, Southern Thailand, Western Thailand, Central Thailand)
  6.2.4. By Company
6.3. Market Attractiveness Index
  6.3.1. By Product Type
  6.3.2. By Region

7. THAILAND SPLIT AIR CONDITIONERS MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value & Volume
7.2. Market Share & Forecast
  7.2.1. By End Use Sector (Residential Vs Commercial/Industrial)
7.3. Product Benchmarking

8. THAILAND VRFS AIR CONDITIONERS MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value & Volume
8.2. Market Share & Forecast
  8.2.1. By End Use Sector (Residential Vs Commercial/Industrial)
8.3. Product Benchmarking

9. THAILAND CHILLERS AIR CONDITIONERS MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value & Volume
9.2. Market Share & Forecast
  9.2.1. By End Use Sector (Residential Vs Commercial/Industrial)
9.3. Product Benchmarking

10. THAILAND WINDOWS AIR CONDITIONERS MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value & Volume
10.2. Market Share & Forecast
  10.2.1. By End Use Sector (Residential Vs Commercial/Industrial)

11. THAILAND OTHERS AIR CONDITIONERS MARKET OUTLOOK

11.1. Market Size & Forecast
  11.1.1. By Value & Volume

12. SUPPLY CHAIN ANALYSIS

13. IMPORT-EXPORT ANALYSIS

14. MARKET DYNAMICS

14.1. Drivers
14.2. Challenges

15. MARKET TRENDS & DEVELOPMENTS

16. POLICY & REGULATORY LANDSCAPE

17. THAILAND ECONOMIC PROFILE

18. COMPETITIVE LANDSCAPE

18.1. Company Profiles
  18.1.1. Daikin Industries (Thailand) Limited
  18.1.2. Mitsubishi Electric Consumer Products (Thailand) Co., LTD
  18.1.3. Panasonic (Thailand) Co., Ltd.
  18.1.4. Midea Refrigeration Equipment (Thailand) Co., Ltd.
  18.1.5. Thai Samsung Electronics Co., Ltd
  18.1.6. LG Electronics (Thailand) Co., Ltd.
  18.1.7. Sharp Thai Co., Ltd
  18.1.8 Hitachi Sales (Thailand), Ltd
  18.1.9. Haier Electrical Appliances (Thailand) Co., Ltd.
  18.1.10 Carrier (Thailand) Co., Ltd. `
  18.1.11 Toshiba Carrier (Thailand) Co., Ltd.

19. STRATEGIC RECOMMENDATIONS

LIST OF FIGURES

Figure 1: Global Air Conditioners Market Size, By Value (USD Billion), By Volume (Million Units), 2012–2017
Figure 2: Global GDP Per Capita (Current USD)
Figure 3: Thailand Air Conditioners Market Size, By Value (USD Million), By Volume (Million Units), 2015–2025F
Figure 4: Thailand Air Conditioners Market Share, By Product Type, By Volume, 2015-2025F
Figure 5: Thailand Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2025F
Figure 6: Thailand Air Conditioners Market Share, By Region, By Value, 2015-2025F
Figure 7: Thailand Air Conditioners Market Share, By Company, By Value, 2017 & 2025F
Figure 8: Thailand Air Conditioners Market Attractiveness Index, By Product Type, By Volume, 2017-2025F
Figure 9: Thailand Air Conditioners Market Attractiveness Index, By Region, By Value, 2017-2025F
Figure 10: Thailand Split Air Conditioners Market Size, By Value (USD Million), By Volume (Million Units), 2015–2025F
Figure 11: Thailand Split Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2025F
Figure 12: Thailand VRFs Air Conditioners Market Size, By Value (USD Million), By Volume (Million Units), 2015–2025F
Figure 13: Thailand VRFs Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2025F
Figure 14: Thailand Chillers Air Conditioners Market Size, By Value (USD Million), By Volume (Million Units), 2015–2025F
Figure 15: Thailand Chillers Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2025F
Figure 16: Thailand Window Air Conditioners Market Size, By Value (USD Million), By Volume (Million Units), 2015–2025F
Figure 17: Thailand Window Air Conditioners Market Share, By End Use Sector, By Volume, 2015-2025F
Figure 18: Thailand Other Air Conditioners Market Size, By Value (USD Million), By Volume (Million Units), 2015–2025F

COMPANIES MENTIONED

1. Daikin Industries (Thailand) Limited
2. Mitsubishi Electric Consumer Products (Thailand) Co., LTD
3. Panasonic (Thailand) Co., Ltd.
4. Midea Refrigeration Equipment (Thailand) Co., Ltd.
5. Thai Samsung Electronics Co., Ltd
6. LG Electronics (Thailand) Co., Ltd.
7. Sharp Thai Co., Ltd
8. Hitachi Sales (Thailand), Ltd
9. Haier Electrical Appliances (Thailand) Co., Ltd.
10. Carrier (Thailand) Co., Ltd. `
11. Toshiba Carrier (Thailand) Co., Ltd.


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