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Menswear in Austria

November 2023 | 26 pages | ID: MEC7D16D500EN
Euromonitor International Ltd

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As in womenswear, retail volume sales of menswear are projected to decline over 2023, as the category stabilised following rebounds, especially in 2022, from the Coronavirus (COVID-19)-induced slump in 2020. Moreover, economic uncertainty amid high inflation and the high cost of living limited new purchases. Importantly, Austria had one of the highest inflation rates in the EU towards the end of the review period. Therefore, also similar to womenswear, moderate retail current growth reflected th...

Euromonitor International's Menswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Menswear in Austria
Euromonitor International
November 2023
List Of Contents And Tables
MENSWEAR IN AUSTRIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Inflationary pressure on prices pushes retail current value sales
Polarisation gains traction as a trend
Men’s suits and outerwear to the fore as consumers resume pre-pandemic out-of-home lifestyles
PROSPECTS AND OPPORTUNITIES
Quality over quantity trend to boost retail value performance while players look to develop through the omnichannel model
New work practices to favour the casualisation trend in the workplace
Sustainability to grow as a factor in production and purchasing
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2018-2023
Table 2 Sales of Menswear by Category: Value 2018-2023
Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Menswear: % Value 2019-2023
Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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