Childrenswear in Nigeria

January 2023 | 17 pages | ID: CDEDF223B2AEN
Euromonitor International Ltd

Abstracts

Childrenswear was negatively impacted by weak economic conditions in 2022 as high inflation limited consumer spending power and stifled demand. Retailers were forced to increase unit prices as high operating costs and the depreciation of the Naira reduced profit margins. Childrenswear saw a much weaker performance than menswear and womenswear as purchasing brand new childrenswear products is considered a less essential item than men’s and women’s apparel. Nigerians are accustomed to relying on h...

Euromonitor International's Childrenswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Childrenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CHILDRENSWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear negatively impacted by poor economy in 2022
Baby and toddler wear performs best
Competitive landscape becomes more fragmented
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost volume growth
Growing baby and child population to drive demand
Baby and toddler wear to perform well
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2017-2022
Table 2 Sales of Childrenswear by Category: Value 2017-2022
Table 3 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 6 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 7 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 8 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 12 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 17 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources