Wine in South Africa

June 2026 | 43 pages | ID: W70D46657D9EN
MarketLine

Abstracts

Summary

Wine in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The wine market is segmented into still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The South African wine market recorded a value of $2,106.0 million in 2025, representing a compound annual growth rate (CAGR) of 9.1% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 5.3% between 2020 and 2025, reaching a total of 407.4 million liters in 2025.
• The South African wine market value was supported by both stronger consumer spending and rising unit prices. According to the South African Reserve Bank, in 2025, consumer spending increased to $183,300.0 million from roughly $177,800.0 million in Q4 2024, up 3.1%, helping underpin demand in value terms even as volumes softened.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in South Africa
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in South Africa
• Leading company profiles reveal details of key wine market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the South Africa wine market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the South Africa wine market by value in 2025?
• What will be the size of the South Africa wine market in 2030?
• What factors are affecting the strength of competition in the South Africa wine market?
• How has the market performed over the last five years?
• Who are the top competitors in South Africa's wine market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players in the South African wine market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies' market shares have suffered over the same period?
7.4. What are the most popular brands in the South African wine market?
7.5. What have been the most significant recent developments in the South African wine market?

8 COMPANY PROFILES

8.1. Heineken NV
8.2. Namaqua Wines Distribution Pty Ltd
8.3. Robertson Winery (Pty) Ltd
8.4. Van Loveren Vineyards Proprietary Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: South Africa wine market value: $ million, 2020-25
Table 2: South Africa wine market volume: million liters, 2020-25
Table 3: South Africa wine market category segmentation: % share, by value, 2020-25
Table 4: South Africa wine market category segmentation: $ million, 2020-25
Table 5: South Africa wine market geography segmentation: $ million, 2025
Table 6: South Africa wine market distribution: % share, by volume, 2025
Table 7: South Africa wine market value forecast: $ million, 2025-30
Table 8: South Africa wine market volume forecast: million liters, 2025-30
Table 9: South Africa wine market share: % share, by volume, 2025
Table 10: Heineken NV: Key Facts
Table 11: Heineken NV: Annual Financial Ratios
Table 12: Heineken NV: Key Employees
Table 13: Namaqua Wines Distribution Pty Ltd: Key Facts
Table 14: Robertson Winery (Pty) Ltd: Key Facts
Table 15: Van Loveren Vineyards Proprietary Ltd: Key Facts
Table 16: South Africa Size of Population (Million), 2021-23
Table 17: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2021-24
Table 18: South Africa GDP (Current Prices, $ Billion), 2021-24
Table 19: South Africa Inflation, 2021-23
Table 20: South Africa Consumer Price Index (Absolute), 2021-24
Table 21: South Africa Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: South Africa wine market value: $ million, 2020-25
Figure 2: South Africa wine market volume: million liters, 2020-25
Figure 3: South Africa wine market category segmentation: $ million, 2020-25
Figure 4: South Africa wine market geography segmentation: % share, by value, 2025
Figure 5: South Africa wine market distribution: % share, by volume, 2025
Figure 6: South Africa wine market value forecast: $ million, 2025-30
Figure 7: South Africa wine market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the wine market in South Africa, 2025
Figure 9: Drivers of buyer power in the wine market in South Africa, 2025
Figure 10: Drivers of supplier power in the wine market in South Africa, 2025
Figure 11: Factors influencing the likelihood of new entrants in the wine market in South Africa, 2025
Figure 12: Factors influencing the threat of substitutes in the wine market in South Africa, 2025
Figure 13: Drivers of degree of rivalry in the wine market in South Africa, 2025
Figure 14: South Africa wine market share: % share, by volume, 2025