Wine in Scandinavia

June 2026 | 47 pages | ID: WD33F5945A2EN
MarketLine

Abstracts

Summary

Wine in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The wine market is segmented into still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Scandinavian wine market recorded values of $8.7 billion in 2025, representing a compound annual growth rate (CAGR) of 4.6% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 0.5% between 2020 and 2025, reaching a total of 487.1 million liters in 2025.
• In 2025, the Scandinavian wine market value was supported by both stronger consumer spending and rising unit prices. According to Statistics Sweden, in Q4 2025, consumer spending increased to $77,200.0 million from $75,500.0 million in Q4 2024, up 2.3%.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Scandinavia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Scandinavia
• Leading company profiles reveal details of key wine market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia wine market with five year forecasts

Reasons to Buy

• What was the size of the Scandinavia wine market by value in 2025?
• What will be the size of the Scandinavia wine market in 2030?
• What factors are affecting the strength of competition in the Scandinavia wine market?
• How has the market performed over the last five years?
• What are the main segments that make up Scandinavia's wine market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players in the Scandinavian wine market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies’ market shares have suffered over the same period?
7.4. What are the most popular brands in the Scandinavian wine market?
7.5. What have been the most significant recent developments in the Scandinavian wine market?

8 COMPANY PROFILES

8.1. Anora Group Plc
8.2. Treasury Wine Estates Ltd
8.3. Vinarchy UK Ltd
8.4. Heineken NV

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Scandinavia wine market value: $ million, 2020-25
Table 2: Scandinavia wine market volume: million liters, 2020-25
Table 3: Scandinavia wine market category segmentation: % share, by value, 2020-25
Table 4: Scandinavia wine market category segmentation: $ million, 2020-25
Table 5: Scandinavia wine market geography segmentation: $ million, 2025
Table 6: Scandinavia wine market distribution: % share, by volume, 2025
Table 7: Scandinavia wine market value forecast: $ million, 2025-30
Table 8: Scandinavia wine market volume forecast: million liters, 2025-30
Table 9: Scandinavia wine market share: % share, by volume, 2025
Table 10: Anora Group Plc: Key Facts
Table 11: Anora Group Plc: Annual Financial Ratios
Table 12: Anora Group Plc: Key Employees
Table 13: Treasury Wine Estates Ltd: Key Facts
Table 14: Treasury Wine Estates Ltd: Annual Financial Ratios
Table 15: Treasury Wine Estates Ltd: Key Employees
Table 16: Vinarchy UK Ltd: Key Facts
Table 17: Heineken NV: Key Facts
Table 18: Heineken NV: Annual Financial Ratios
Table 19: Heineken NV: Key Employees
Table 20: Scandinavia Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Scandinavia wine market value: $ million, 2020-25
Figure 2: Scandinavia wine market volume: million liters, 2020-25
Figure 3: Scandinavia wine market category segmentation: $ million, 2020-25
Figure 4: Scandinavia wine market geography segmentation: % share, by value, 2025
Figure 5: Scandinavia wine market distribution: % share, by volume, 2025
Figure 6: Scandinavia wine market value forecast: $ million, 2025-30
Figure 7: Scandinavia wine market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the wine market in Scandinavia, 2025
Figure 9: Drivers of buyer power in the wine market in Scandinavia, 2025
Figure 10: Drivers of supplier power in the wine market in Scandinavia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Scandinavia, 2025
Figure 12: Factors influencing the threat of substitutes in the wine market in Scandinavia, 2025
Figure 13: Drivers of degree of rivalry in the wine market in Scandinavia, 2025
Figure 14: Scandinavia wine market share: % share, by volume, 2025