Wine in Japan

June 2026 | 44 pages | ID: W2D99E0B64FEN
MarketLine

Abstracts

Summary

Wine in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The wine market is segmented into still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Japanese wine market recorded a value of $3,478.2 million in 2025, representing a compound annual growth rate (CAGR) of 1.3% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 0.1% between 2020 and 2025, reaching a total of 350.7 million liters in 2025.
• In 2025, the Japanese wine market value was supported by both increased consumer spending and rising unit prices.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Japan
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Japan
• Leading company profiles reveal details of key wine market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Japan wine market with five year forecasts

Reasons to Buy

• What was the size of the Japan wine market by value in 2025?
• What will be the size of the Japan wine market in 2030?
• What factors are affecting the strength of competition in the Japan wine market?
• How has the market performed over the last five years?
• What are the main segments that make up Japan's wine market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players in the Japanese wine market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies' market shares have suffered over the same period?
7.4. What are the most popular brands in the Japanese wine market?

8 COMPANY PROFILES

8.1. Mercian Corporation
8.2. Suntory Holdings Ltd
8.3. Gallo
8.4. Asahi Group Holdings Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Japan wine market value: $ million, 2020-25
Table 2: Japan wine market volume: million liters, 2020-25
Table 3: Japan wine market category segmentation: % share, by value, 2020-25
Table 4: Japan wine market category segmentation: $ million, 2020-25
Table 5: Japan wine market geography segmentation: $ million, 2025
Table 6: Japan wine market distribution: % share, by volume, 2025
Table 7: Japan wine market value forecast: $ million, 2025-30
Table 8: Japan wine market volume forecast: million liters, 2025-30
Table 9: Japan wine market share: % share, by volume, 2025
Table 10: Mercian Corporation: Key Facts
Table 11: Suntory Holdings Ltd: Key Facts
Table 12: Suntory Holdings Ltd: Key Employees
Table 13: Gallo: Key Facts
Table 14: Asahi Group Holdings Ltd: Key Facts
Table 15: Asahi Group Holdings Ltd: Annual Financial Ratios
Table 16: Asahi Group Holdings Ltd: Key Employees
Table 17: Japan Size of Population (Million), 2021-25
Table 18: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 19: Japan GDP (Current Prices, $ Billion), 2021-25
Table 20: Japan Inflation, 2021-25
Table 21: Japan Consumer Price Index (Absolute), 2021-25
Table 22: Japan Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Japan wine market value: $ million, 2020-25
Figure 2: Japan wine market volume: million liters, 2020-25
Figure 3: Japan wine market category segmentation: $ million, 2020-25
Figure 4: Japan wine market geography segmentation: % share, by value, 2025
Figure 5: Japan wine market distribution: % share, by volume, 2025
Figure 6: Japan wine market value forecast: $ million, 2025-30
Figure 7: Japan wine market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the wine market in Japan, 2025
Figure 9: Drivers of buyer power in the wine market in Japan, 2025
Figure 10: Drivers of supplier power in the wine market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the wine market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the wine market in Japan, 2025
Figure 14: Japan wine market share: % share, by volume, 2025