Wine in Italy
Summary
Wine in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Wine in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The wine market is segmented into still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Italian wine market recorded values of $16,447.3 million in 2025, representing a negative compound annual growth rate (CAGR) of 0.2% between 2020 and 2025.
- Market consumption volumes declined with a negative CAGR of 2.7% between 2020 and 2025, reaching a total of 1,991.7 million liters in 2025.
- The decline in the volume of the Italian wine market during 2020-25 can be attributed to the changing consumption patterns among millennials, as well as global trade tensions and tariffs that have significantly affected the export of Italian wines and spirits.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Italy
- Leading company profiles reveal details of key wine market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy wine market with five year forecasts
- What was the size of the Italy wine market by value in 2025?
- What will be the size of the Italy wine market in 2030?
- What factors are affecting the strength of competition in the Italy wine market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's wine market?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the Italian wine market?
7.3. Which companies' market shares have suffered over the same period?
7.4. What are the most popular brands in the Italian wine market?
7.5. What have been the most significant recent developments in the Italian wine market?
8 COMPANY PROFILES
8.1. CAVIRO Soc. Coop. A r. l.
8.2. Cantine Riunite & Civ Soc.coop.agr
8.3. Gruppo Italiano Vini Spa
8.4. Giacosa Fratelli Srl
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the Italian wine market?
7.3. Which companies' market shares have suffered over the same period?
7.4. What are the most popular brands in the Italian wine market?
7.5. What have been the most significant recent developments in the Italian wine market?
8 COMPANY PROFILES
8.1. CAVIRO Soc. Coop. A r. l.
8.2. Cantine Riunite & Civ Soc.coop.agr
8.3. Gruppo Italiano Vini Spa
8.4. Giacosa Fratelli Srl
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Italy wine market value: $ million, 2020-25
Table 2: Italy wine market volume: million liters, 2020-25
Table 3: Italy wine market category segmentation: % share, by value, 2020-25
Table 4: Italy wine market category segmentation: $ million, 2020-25
Table 5: Italy wine market geography segmentation: $ million, 2025
Table 6: Italy wine market distribution: % share, by volume, 2025
Table 7: Italy wine market value forecast: $ million, 2025-30
Table 8: Italy wine market volume forecast: million liters, 2025-30
Table 9: Italy wine market share: % share, by volume, 2025
Table 10: CAVIRO Soc. Coop. A r. l.: Key Facts
Table 11: Cantine Riunite & Civ Soc.coop.agr: Key Facts
Table 12: Gruppo Italiano Vini Spa: Key Facts
Table 13: Giacosa Fratelli Srl: Key Facts
Table 14: Italy Size of Population (Million), 2021-25
Table 15: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 16: Italy GDP (Current Prices, $ Billion), 2021-25
Table 17: Italy Inflation, 2021-25
Table 18: Italy Consumer Price Index (Absolute), 2021-25
Table 19: Italy Exchange Rate, 2020-25
Table 1: Italy wine market value: $ million, 2020-25
Table 2: Italy wine market volume: million liters, 2020-25
Table 3: Italy wine market category segmentation: % share, by value, 2020-25
Table 4: Italy wine market category segmentation: $ million, 2020-25
Table 5: Italy wine market geography segmentation: $ million, 2025
Table 6: Italy wine market distribution: % share, by volume, 2025
Table 7: Italy wine market value forecast: $ million, 2025-30
Table 8: Italy wine market volume forecast: million liters, 2025-30
Table 9: Italy wine market share: % share, by volume, 2025
Table 10: CAVIRO Soc. Coop. A r. l.: Key Facts
Table 11: Cantine Riunite & Civ Soc.coop.agr: Key Facts
Table 12: Gruppo Italiano Vini Spa: Key Facts
Table 13: Giacosa Fratelli Srl: Key Facts
Table 14: Italy Size of Population (Million), 2021-25
Table 15: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 16: Italy GDP (Current Prices, $ Billion), 2021-25
Table 17: Italy Inflation, 2021-25
Table 18: Italy Consumer Price Index (Absolute), 2021-25
Table 19: Italy Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Italy wine market value: $ million, 2020-25
Figure 2: Italy wine market volume: million liters, 2020-25
Figure 3: Italy wine market category segmentation: $ million, 2020-25
Figure 4: Italy wine market geography segmentation: % share, by value, 2025
Figure 5: Italy wine market distribution: % share, by volume, 2025
Figure 6: Italy wine market value forecast: $ million, 2025-30
Figure 7: Italy wine market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the wine market in Italy, 2025
Figure 9: Drivers of buyer power in the wine market in Italy, 2025
Figure 10: Drivers of supplier power in the wine market in Italy, 2025
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Italy, 2025
Figure 12: Factors influencing the threat of substitutes in the wine market in Italy, 2025
Figure 13: Drivers of degree of rivalry in the wine market in Italy, 2025
Figure 14: Italy wine market share: % share, by volume, 2025
Figure 1: Italy wine market value: $ million, 2020-25
Figure 2: Italy wine market volume: million liters, 2020-25
Figure 3: Italy wine market category segmentation: $ million, 2020-25
Figure 4: Italy wine market geography segmentation: % share, by value, 2025
Figure 5: Italy wine market distribution: % share, by volume, 2025
Figure 6: Italy wine market value forecast: $ million, 2025-30
Figure 7: Italy wine market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the wine market in Italy, 2025
Figure 9: Drivers of buyer power in the wine market in Italy, 2025
Figure 10: Drivers of supplier power in the wine market in Italy, 2025
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Italy, 2025
Figure 12: Factors influencing the threat of substitutes in the wine market in Italy, 2025
Figure 13: Drivers of degree of rivalry in the wine market in Italy, 2025
Figure 14: Italy wine market share: % share, by volume, 2025
