Wine in Australia

June 2026 | 44 pages | ID: W59A5933607EN
MarketLine

Abstracts

Summary

Wine in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The wine market is segmented into still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Australian wine market recorded values of $6,342.9 million in 2025, representing a compound annual growth rate (CAGR) of 0.7% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 3.2% between 2020 and 2025, reaching a total of 504.4 million liters in 2025.
• In 2025, the Australian wine market value was supported by both consumer spending and rising unit prices due to rising vineyard and production costs (such as labor, electricity, and shipping).

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Australia
• Leading company profiles reveal details of key wine market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia wine market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Australia wine market by value in 2025?
• What will be the size of the Australia wine market in 2030?
• What factors are affecting the strength of competition in the Australia wine market?
• How has the market performed over the last five years?
• Who are the top competitors in Australia's wine market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players in the Australian wine market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies’ market shares have suffered over the same period?
7.4. What are the most popular brands in the Australian wine market?
7.5. What have been the most significant recent developments in the Australian wine market?

8 COMPANY PROFILES

8.1. Vinarchy Australia Ltd
8.2. Treasury Wine Estates Ltd
8.3. Australian Vintage Ltd
8.4. De Bortoli Wines Pty Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Australia wine market value: $ million, 2020-25
Table 2: Australia wine market volume: million liters, 2020-25
Table 3: Australia wine market category segmentation: % share, by value, 2020-25
Table 4: Australia wine market category segmentation: $ million, 2020-25
Table 5: Australia wine market geography segmentation: $ million, 2025
Table 6: Australia wine market distribution: % share, by volume, 2025
Table 7: Australia wine market value forecast: $ million, 2025-30
Table 8: Australia wine market volume forecast: million liters, 2025-30
Table 9: Australia wine market share: % share, by volume, 2025
Table 10: Vinarchy Australia Ltd: Key Facts
Table 11: Treasury Wine Estates Ltd: Key Facts
Table 12: Treasury Wine Estates Ltd: Annual Financial Ratios
Table 13: Treasury Wine Estates Ltd: Key Employees
Table 14: Australian Vintage Ltd: Key Facts
Table 15: Australian Vintage Ltd: Annual Financial Ratios
Table 16: Australian Vintage Ltd: Key Employees
Table 17: De Bortoli Wines Pty Ltd: Key Facts
Table 18: Australia Size of Population (Million), 2021-25
Table 19: Australia Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 20: Australia GDP (Current Prices, $ Billion), 2021-25
Table 21: Australia Inflation, 2021-25
Table 22: Australia Consumer Price Index (Absolute), 2021-25
Table 23: Australia Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Australia wine market value: $ million, 2020-25
Figure 2: Australia wine market volume: million liters, 2020-25
Figure 3: Australia wine market category segmentation: $ million, 2020-25
Figure 4: Australia wine market geography segmentation: % share, by value, 2025
Figure 5: Australia wine market distribution: % share, by volume, 2025
Figure 6: Australia wine market value forecast: $ million, 2025-30
Figure 7: Australia wine market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the wine market in Australia, 2025
Figure 9: Drivers of buyer power in the wine market in Australia, 2025
Figure 10: Drivers of supplier power in the wine market in Australia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Australia, 2025
Figure 12: Factors influencing the threat of substitutes in the wine market in Australia, 2025
Figure 13: Drivers of degree of rivalry in the wine market in Australia, 2025
Figure 14: Australia wine market share: % share, by volume, 2025