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Grape Expectations: The Global Wine Landscape and Decanting the Trends

December 2015 | 33 pages | ID: G07CA2DCE8FEN
Euromonitor International Ltd

US$ 1,325.00

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The wine industry is challenged on all sides. Emerging markets, once hailed as the engines of growth, are slowed by geopolitical, macroeconomic and legislative headwinds. At the same time, Western markets struggle to meet the appetites of a millennial generation that has come of age and is being won away from wine by other alcohol categories. What are the forces that are shaping today’s industry – the long term threats and the sudden shocks, the risks and the opportunities it may yet grasp?

Euromonitor International's Grape Expectations: The Global Wine Landscape and Decanting the Trends global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Introduction
The view from above
The red tide, sparkling shifts and the dangers of keeping still
Appendix


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