[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Vodka Market Size, Share & Trends Analysis Report By Type (Flavored, Non-Flavored), By Distribution Channel (Offline Trading, Online Trading), By Region, And Segment Forecasts, 2022 - 2028

May 2022 | 74 pages | ID: V37B8AA069ACEN
Grand View Research, Inc.

US$ 3,950.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
This report can be delivered to the clients within 3 Business Days

Vodka Market Growth & Trends

The global vodka market size is expected to reach USD 52.39 billion by 2028, registering a CAGR of 5.5% in the forecast period, according to a new report by Grand View Research, Inc. This can be credited to the rising consumption of fruit-flavored cocktails among developed countries such as the U.S. and UK. The popular trend of raspberry vodka in Europe is further anticipated to boost the market growth over the assessment period. Factors such as growth in the food and beverage industry, increasing social media and internet penetration, and improvement in distribution and retail channels are contributing to the market growth.

The cumulative procurement of natural and authentic flavors of vodka in the U.S. is a major factor to propel market growth. Moreover, the growing demand for value-added grain-based vodkas in China is anticipated to boost business growth. Rising demand to procure organic cocktail products is the upcoming opportunity for the market.

The trend of drinking alcohol on special occasions and parties is driving the consumption of the vodka market. In addition, the major focus of manufacturers is to offer different flavors of whey-based vodka to make it more appealing, giving a new way for the growth of the target market. Rising disposable income has led customers to buy more high-cost whey vodka. As a result, higher per capita disposable income tends to prompt calls from businesses to raise the price of whey vodka. On the other hand, restrictions on consumption and strict government regulation of alcohol consumption are restraining the growth of whey-based vodka in the near future.

The COVID-19 pandemic is affecting the offline trading of the beverages industry. The supply chain of the white spirit market had slightly hampered during the pandemic era. The distribution channels such as offline trading were obstructed due to the national lockdown enforced by the European Union and several South-East Asian countries.

The non-flavored segment is projected to register the fastest growth during the assessment period. This can be credited to the rising demand for graingers deluxe organic vodka in the U.K. and Germany. The Kozuba & Sons Starkus Vodka is a popular trend in Europe. Premium vodka is majorly used to maintain the human digestion system. The gluten-free vodka will contribute to building the sales of the non-flavored segment which will turn to boost the market growth during the review period.

The key players of the market are launching a superior product of the white spirit to meet the rising demand for premium vodka. At present, key players are adopting the ecological manufacturing process to maintain the less bitter taste of the drink. The rapid growth of online trading in the Asia Pacific will project to showcase significant market growth during the forecast period.

Offline trading contributed a share of more than 75% in the global market revenue in 2021. The offline trading includes several suppliers such as supermarkets, liquor stores, specialty stores, and pub, bars & restaurants. The domestic restaurants are providing variety of white spirits at a reasonable cost which in turn will propel the segmental growth. The rising adoption of dinking practices in Asia Pacific will further propel market growth.

North America dominated with a revenue share of more than 35% in 2021. The growing consumption of cherry cola, cherry limeade slash, and the bitter raz in the U.S. and Canada is expected to propel the market growth. The growing prominence of private label vodka in countries such as the U.S. is driving market growth. Private label vodka is gaining popularity as demand for flavored vodka and vodka cocktails continues to grow. In addition, the availability of organic vodka will also influence the growth of the U.S. vodka market. Whereas, emerging countries such as India, Philippines, etc., are expected to witness significant growth in demand for vodka in Asia Pacific over the forecast period.

Vodka Market Report Highlights
  • Asia Pacific is expected to register the fastest growth of 6.4% CAGR from 2022 to 2028 owing to the rising demand of non-flavored vodka across the region. The increasing demand of Belgian-style Flanders from the consumers of China and India is further anticipated to boost the market growth.
  • Flavored segment contributed to the highest share of 60% in the global revenue in 2020 due to the growing demand for strawberry lemonade in Europe. The rising concern to consume the bright blend of lemonade vodka is a major factor of to accelerate the market growth in the upcoming years.
  • North America dominated by contributing the 35% share in the global revenue in 2021 due to growing demand of tangy cherry and limeade vodka flavors in the U.S. and Canada.
  • Offline trading held the largest share in 2021, contributed more than 75% of the total revenue. The local liquor stores is providing the diversify vodka portfolio such as citros cocktails at a reasonable cost is refueling the segmental growth.

CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. In Formation Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. In Formation Analysis
  1.4.1. Data Analysis Models
1.5. Market In Formation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Type Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Insights

CHAPTER 3. VODKA MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis - Porter’s five forces Analysis
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Vodka Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Type Adoption
4.4. Observations & Recommendations

CHAPTER 5. VODKA MARKET: TYPE ESTIMATES & TREND ANALYSIS

5.1. Type Movement Analysis & Market Share, 2021 & 2028
5.2. Flavored
  5.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
5.3. Non-Flavored
  5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)

CHAPTER 6. VODKA MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2028
6.2. Offline Trading
  6.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
6.3. Online Trading
  6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)

CHAPTER 7. VODKA MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2021 & 2028
7.2. North America
  7.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  7.2.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
  7.2.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.2.4.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.2.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.2.5. Canada
    7.2.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.2.5.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.2.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  7.3.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
  7.3.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.3.4. U.K.
    7.3.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.3.4.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.3.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.3.5. Germany
    7.3.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.3.5.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.3.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.3.6. France
    7.3.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.3.6.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.3.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.3.7. Russia
    7.3.7.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.3.7.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.3.7.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.3.8. Italy
    7.3.8.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.3.8.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.3.8.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.3.9. Rest of Europe
    7.3.9.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.3.9.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.3.9.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  7.4.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
  7.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.4.4.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.4.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.4.5. India
    7.4.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.4.5.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.4.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.4.6. Japan
    7.4.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.4.6.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.4.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.4.7. Rest of Asia-Pacific
    7.4.7.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.4.7.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.4.7.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  7.5.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
  7.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.5.4.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.5.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.5.5. Argentina
    7.5.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.5.5.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.5.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.5.6. Rest of Central & South America
    7.5.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.5.6.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.5.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
7.6. Middle East & Africa
  7.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  7.6.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
  7.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.6.4. Saudi Arabia
    7.6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.6.4.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.6.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.6.5. South Africa
    7.6.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.6.5.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.6.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  7.6.6. Rest of Middle East & Africa
    7.6.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    7.6.6.2. Market estimates and forecast, by Type, 2017 - 2028 (USD Million)
    7.6.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2020

CHAPTER 9. COMPANY PROFILES

9.1. Brown-Forman
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Type Benchmarking
  9.1.4. Strategic Initiatives
9.2. Diageo
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Type Benchmarking
  9.2.4. Strategic Initiatives
9.3. Pernod Ricard
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Type Benchmarking
  9.3.4. Strategic Initiatives
9.4. Belvedere
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Type Benchmarking
  9.4.4. Strategic Initiatives
9.5. Russian Standard, Bacardi
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Type Benchmarking
  9.5.4. Strategic Initiatives
9.6. Constellation Brands Inc
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Type Benchmarking
  9.6.4. Strategic Initiatives
9.7. Proximo Spirits
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Type Benchmarking
  9.7.4. Strategic Initiatives
9.8. Distell Group,
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Type Benchmarking
  9.8.4. Strategic Initiatives
9.9. Savor Stoli
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Type Benchmarking
  9.9.4. Strategic Initiatives
9.10. IceBerg Vodka
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Type Benchmarking
  9.10.4. Strategic Initiatives

LIST OF TABLES

1. Vodka Market - Key market driver analysis
2. Vodka Market - Key market restraint analysis
3. Global Vodka Market estimates and forecast in other Type, 2017 - 2028 (USD Million)
4. Global Vodka Market estimates and forecast in other Distribution Channel, 2017 - 2028 (USD Million)
5. North America Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
6. North America Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
7. North America Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
8. U.S. Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
9. U.S. Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
10. U.S. Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
11. Canada Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
12. Canada Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
13. Canada Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
14. Europe Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
15. Europe Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
16. Europe Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
17. U.K. Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
18. U.K. Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
19. U.K. Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
20. Germany Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
21. Germany Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
22. Germany Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
23. France Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
24. France Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
25. France Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
26. Russia Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
27. Russia Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
28. Russia Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
29. Italy Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
30. Italy Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
31. Italy Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
32. Rest of Europe Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
33. Rest of Europe Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
34. Rest of Europe Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
35. Asia Pacific Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
36. Asia Pacific Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
37. Asia Pacific Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
38. China Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
39. China Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
40. China Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
41. India Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
42. India Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
43. India Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
44. Japan Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
45. Japan Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
46. Japan Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
47. Rest of Asia-Pacific Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
48. Rest of Asia-Pacific Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
49. Rest of Asia-Pacific Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
50. Central & South America Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
51. Central & South America Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
52. Central & South America Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
53. Brazil Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
54. Brazil Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
55. Brazil Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
56. Argentina Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
57. Argentina Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
58. Argentina Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
59. Rest of Central & South America Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
60. Rest of Central & South America Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
61. Rest of Central & South America Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
62. Middle East & Africa Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
63. Middle East & Africa Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
64. Middle East & Africa Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
65. Saudi Arabia Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
66. Saudi Arabia Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
67. Saudi Arabia Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
68. South Africa Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
69. South Africa Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD
70. Million)
71. South Africa Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
72. Rest of Middle East & Africa Vodka Market estimates and forecast, 2017 - 2028 (USD Million)
73. Rest of Middle East & Africa Vodka Market revenue estimates and forecast by Type, 2017 - 2028 (USD Million)
74. Rest of Middle East & Africa Vodka Market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
75. Vendor landscape

LIST OF FIGURES

1. Vodka Market snapshot
2. Vodka Market segmentation & scope
3. Vodka Market penetration & growth prospect mapping
4. Vodka Market value chain analysis
5. Vodka Market dynamics
6. Vodka Market Porter's analysis
7. Vodka Market: Type movement analysis
8. Vodka Market: Distribution Channel movement analysis
9. Vodka Market: Regional movement analysis


More Publications