Vodka Market Size, Share & Trends Analysis Report By Type (Flavored, Non-Flavored), By Distribution Channel (Off-Trade, On-Trade), By Region (North America, Europe, Asia Pacific, Middle East & Africa), And Segment Forecasts, 2025 - 2030
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Vodka Market Growth & Trends
The global vodka market size is expected treach USD 40.25 billion by 2030, registering a CAGR of 6.5% from 2025 t2030, according ta new report by Grand View Research, Inc. Millennials have accounted for a significant percentage of alcohol drinkers in the recent past and this trend is anticipated tcontinue over the forecast period. The generation exhibits significant purchasing power and represents a major demographic for the alcoholic beverages market as they form a major percentage of consumers frequently visiting restaurants and pubs. As a result, they appear tbe the most powerful buyers of various food and drink items, including vodka.
Vodka-based Ready tDrink (RTD) beverages such as pre-mixed cocktails, spirits, and hard seltzers are witnessing a huge increase in new product development, which is expected tdrive the market. For example, in March 2022, under the Svedka brand, Constellation Brands launched a canned vodka line. The Tea Spritz line is described as a spirit-based hard seltzer that combines real tea, sparkling water, and natural tropical fruit flavors and is available in three flavors: Orange Mango, Pineapple Guava (both of which include turmeric), and Raspberry Kiwi.
Unlike beer and wine, vodka consumption at restaurants and bars has been growing. The growth is expected tcontinue outpacing on-premise consumption. With consumers' return tbars following the COVID-19 disruptions, vodka's on-premise consumption has been fueled, and this trend is anticipated tcontinue. According tIWSR Drinks Market Analysis in 2019, total vodka on-premise sales increased by 5.9% in the U.S. Grey Goose, for example, saw a 181% increase in on-premises sales in 2021, presenting lucrative opportunities for premium vodka manufacturers.
The flavored segment is anticipated twitness the fastest growth rate during the forecast period owing tthe growing demand for high-end flavored vodka, especially among the millennial population. key companies are trying toffer a variety of vodka products and pioneer the ‘ready-to-shake’ drinks category. The newly launched product line includes the ‘Whisky Sour’ with DEWAR’S Blended Scotch whisky, ‘Rum Daiquirн’ made with BACARDН rum, and the ‘EspressMartini Cocktail’ and ‘Passion Fruit Martini Cocktail’ made with 42BELOW vodka. With such initiatives
The off-trade segment is expected tregister significant growth during the forecast period owing tthe discounts and promotional offers provided by the retail outlets. The ease of accessing different varieties of alcohol at the outlets is expected tnotable growth during the forecast period.
Asia Pacific is expected tregister a significant CAGR of 6.1% during the forecast period. Asia Pacific is one of the leading markets for vodka owing tincreased spending from people on better quality beverages in the region. In China, there has been a well-documented shift tbuying alcohol online since the start of the pandemic. According tthe study published by IWSR, the data shows that from 2019-2020, the value of China’s alcohol e-commerce sector grew by approximately 20%. The increased penetration of online sales of alcohol in China is driving the growth of the vodka market.
Leading manufacturers are Diageo, Bacardi Limited, and Pernod Ricard. Large players in the market are alssetting the trend of acquiring regional brands that serve multiple states. Players are recognizing the importance and dominance of regional brands, not just in terms of scaling their businesses but alsin terms of the positive impact of consistent service on customers.
Vodka Market Report Highlights
Vodka Market Growth & Trends
The global vodka market size is expected treach USD 40.25 billion by 2030, registering a CAGR of 6.5% from 2025 t2030, according ta new report by Grand View Research, Inc. Millennials have accounted for a significant percentage of alcohol drinkers in the recent past and this trend is anticipated tcontinue over the forecast period. The generation exhibits significant purchasing power and represents a major demographic for the alcoholic beverages market as they form a major percentage of consumers frequently visiting restaurants and pubs. As a result, they appear tbe the most powerful buyers of various food and drink items, including vodka.
Vodka-based Ready tDrink (RTD) beverages such as pre-mixed cocktails, spirits, and hard seltzers are witnessing a huge increase in new product development, which is expected tdrive the market. For example, in March 2022, under the Svedka brand, Constellation Brands launched a canned vodka line. The Tea Spritz line is described as a spirit-based hard seltzer that combines real tea, sparkling water, and natural tropical fruit flavors and is available in three flavors: Orange Mango, Pineapple Guava (both of which include turmeric), and Raspberry Kiwi.
Unlike beer and wine, vodka consumption at restaurants and bars has been growing. The growth is expected tcontinue outpacing on-premise consumption. With consumers' return tbars following the COVID-19 disruptions, vodka's on-premise consumption has been fueled, and this trend is anticipated tcontinue. According tIWSR Drinks Market Analysis in 2019, total vodka on-premise sales increased by 5.9% in the U.S. Grey Goose, for example, saw a 181% increase in on-premises sales in 2021, presenting lucrative opportunities for premium vodka manufacturers.
The flavored segment is anticipated twitness the fastest growth rate during the forecast period owing tthe growing demand for high-end flavored vodka, especially among the millennial population. key companies are trying toffer a variety of vodka products and pioneer the ‘ready-to-shake’ drinks category. The newly launched product line includes the ‘Whisky Sour’ with DEWAR’S Blended Scotch whisky, ‘Rum Daiquirн’ made with BACARDН rum, and the ‘EspressMartini Cocktail’ and ‘Passion Fruit Martini Cocktail’ made with 42BELOW vodka. With such initiatives
The off-trade segment is expected tregister significant growth during the forecast period owing tthe discounts and promotional offers provided by the retail outlets. The ease of accessing different varieties of alcohol at the outlets is expected tnotable growth during the forecast period.
Asia Pacific is expected tregister a significant CAGR of 6.1% during the forecast period. Asia Pacific is one of the leading markets for vodka owing tincreased spending from people on better quality beverages in the region. In China, there has been a well-documented shift tbuying alcohol online since the start of the pandemic. According tthe study published by IWSR, the data shows that from 2019-2020, the value of China’s alcohol e-commerce sector grew by approximately 20%. The increased penetration of online sales of alcohol in China is driving the growth of the vodka market.
Leading manufacturers are Diageo, Bacardi Limited, and Pernod Ricard. Large players in the market are alssetting the trend of acquiring regional brands that serve multiple states. Players are recognizing the importance and dominance of regional brands, not just in terms of scaling their businesses but alsin terms of the positive impact of consistent service on customers.
Vodka Market Report Highlights
- Based on type, the non-flavored vodka segment led the market with the largest revenue share of 64.9% in 2024. The flavored market is projected tgrow at the fastest CAGR of 7.3% from 2025 t2030.
- Based on distribution channel, the on-trade segment led the market with the largest revenue share of 67.5% in 2024. The off-trade segment is projected tgrow at the fastest CAGR of 7.5% from 2025 t2030.
- North America vodka market dominated with the largest revenue share of 34.9% in 2024. North America's robust cocktail culture and high demand for premium and flavored vodkas are major contributors tthis dominance.
- The vodka market in Asia Pacific is projected tgrow at a significant CAGR of 7.0% from 2025 t2030. Urbanization and economic development in the region have led tincreased disposable incomes, enabling consumers tspend more on premium spirits such as vodka.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Type Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
CHAPTER 3. VODKA MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends
3.2.2. Sales Channel Analysis
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Business Environment Analysis - Porter’s Analysis
3.5. Market Entry Strategies
3.6. Vodka Retail Pricing Analysis by Country, 2024 (USD)
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. VODKA MARKET: TYPE ESTIMATES & TREND ANALYSIS
5.1. Type Movement Analysis & Market Share, 2024 & 2030
5.2. Flavored
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Non-Flavored
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. VODKA MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Off-Trade
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. On-Trade
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. VODKA MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. North America
7.3.1. U.S.
7.3.1.1. Key country dynamics
7.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Canada
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Europe
7.4.1. Germany
7.4.1.1. Key country dynamics
7.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.2. UK
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.3. France
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.4. Italy
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.5. Russia
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Asia Pacific
7.5.1. China
7.5.1.1. Key country dynamics
7.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Japan
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.3. India
7.5.3.1. Key country dynamics
7.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Latin America
7.6.1. Brazil
7.6.1.1. Key country dynamics
7.6.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. Argentina
7.6.2.1. Key country dynamics
7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Middle East & Africa
7.7.1. South Africa
7.7.1.1. Key country dynamics
7.7.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. COMPETITIVE ANALYSIS
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Brown-Forman Corporation
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Diageo
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Pernod Ricard
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Belvedere Vodka
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Bacardi Limited
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Constellation Brands, Inc.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Proximo Spirits, Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Distell Limited
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Stoli Group
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Iceberg Vodka Corporation
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Type Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
CHAPTER 3. VODKA MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends
3.2.2. Sales Channel Analysis
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Business Environment Analysis - Porter’s Analysis
3.5. Market Entry Strategies
3.6. Vodka Retail Pricing Analysis by Country, 2024 (USD)
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. VODKA MARKET: TYPE ESTIMATES & TREND ANALYSIS
5.1. Type Movement Analysis & Market Share, 2024 & 2030
5.2. Flavored
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Non-Flavored
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. VODKA MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Off-Trade
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. On-Trade
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. VODKA MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. North America
7.3.1. U.S.
7.3.1.1. Key country dynamics
7.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Canada
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Europe
7.4.1. Germany
7.4.1.1. Key country dynamics
7.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.2. UK
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.3. France
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.4. Italy
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.5. Russia
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Asia Pacific
7.5.1. China
7.5.1.1. Key country dynamics
7.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Japan
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.3. India
7.5.3.1. Key country dynamics
7.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Latin America
7.6.1. Brazil
7.6.1.1. Key country dynamics
7.6.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. Argentina
7.6.2.1. Key country dynamics
7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Middle East & Africa
7.7.1. South Africa
7.7.1.1. Key country dynamics
7.7.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. COMPETITIVE ANALYSIS
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Brown-Forman Corporation
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Diageo
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Pernod Ricard
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Belvedere Vodka
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Bacardi Limited
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Constellation Brands, Inc.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Proximo Spirits, Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Distell Limited
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Stoli Group
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Iceberg Vodka Corporation
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
