U.S. Rum Market Size, Share & Trends Analysis Report By Product (Dark & Golden Rum, White Rum, Flavored & Spiced Rum), By Distribution Channel (Off-Trade, On-Trade), And Segment Forecasts, 2025 - 2030
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U.S. Rum Market Size & Trends
The U.S. rum market size was estimated at USD 2.91 billion in 2024 and is expected to grow at a CAGR of 4.9% from 2025 to 2030. The growth of the U.S. rum market is driven by rising consumer interest in premium and craft spirits, a resurgence of rum-based cocktails in bars and at home, and increased innovation from distillers offering aged, spiced, and flavored varieties. Younger consumers are exploring rum as a versatile alternative to whiskey and tequila while expanding distribution through e-commerce and specialty retailers has improved accessibility and visibility.
The growth of the U.S. rum market is being driven by a significant shift in consumer preferences toward premiumization and artisanal quality. Modern consumers, particularly in the 25-44 age group, are increasingly seeking high-quality, craft spirits with authentic narratives and distinctive production techniques. This trend has led to a surge in demand for aged, small-batch, and single-estate rums, similar to the trajectory previously seen in the whiskey and tequila categories. For example, brands such as Diplom?tico, Ron Zacapa, and Ten to One have successfully positioned themselves in the super-premium segment, attracting consumers with transparent sourcing, heritage branding, and sophisticated flavor profiles.
The resurgence of cocktail culture across urban markets has played a pivotal role in boosting rum’s relevance. Classic and tropical cocktails-such as the Mojito, Pi?a Colada, and Old Cuban-are regaining popularity in both upscale hospitality venues and at-home consumption settings. This trend is increasing demand for a wide range of rum styles, including white, spiced, and dark rums, with bartenders often favoring brands like Plantation or Mount Gay for their mixability and depth. The growing emphasis on curated experiences and elevated cocktail programs in bars and restaurants is repositioning rum as a versatile and essential component of contemporary mixology. According to the 2024 Cocktail Trends Report published by Bacardi, rum is considered an essential spirit for on-premise programs, as four of the ten best-selling cocktails identified in the report are rum-based drinks.
In addition, enhanced retail accessibility and product innovation are strengthening market penetration. The expansion of digital channels-including online liquor platforms and direct-to-consumer models-has enabled brands to reach niche audiences with targeted messaging and limited-edition offerings. Companies are also introducing flavored, cask-finished, and seasonal rums to capture consumer curiosity and drive repeat purchase behavior. For instance, Bacardi’s launch of flavored rums and Malibu’s brand extensions into ready-to-drink (RTD) formats have helped the category appeal to younger demographics while maintaining volume in a competitive spirits landscape.
For instance, in April 2024, Rolling Fork, an Indiana-based rum producer expanded its availability with a new online sales portal, bringing its rums to consumers in 38 U.S. states and Washington, D.C. with fulfillment provided by a network of retailer partners.
U.S. Rum Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. rum market report on the basis of product, and distribution channel:
Bacardi Limited
Davide Campari-Milano N.V.
Demerara Distillers Ltd. (DDL)
Diageo Plc
LT Group Inc.
Nova Scotia Spirit Co.
Pernod Ricard SA
Dictador Europe Sp. z o.o.
William Grant & Sons Ltd.
Mohan Meakin Limited
U.S. Rum Market Size & Trends
The U.S. rum market size was estimated at USD 2.91 billion in 2024 and is expected to grow at a CAGR of 4.9% from 2025 to 2030. The growth of the U.S. rum market is driven by rising consumer interest in premium and craft spirits, a resurgence of rum-based cocktails in bars and at home, and increased innovation from distillers offering aged, spiced, and flavored varieties. Younger consumers are exploring rum as a versatile alternative to whiskey and tequila while expanding distribution through e-commerce and specialty retailers has improved accessibility and visibility.
The growth of the U.S. rum market is being driven by a significant shift in consumer preferences toward premiumization and artisanal quality. Modern consumers, particularly in the 25-44 age group, are increasingly seeking high-quality, craft spirits with authentic narratives and distinctive production techniques. This trend has led to a surge in demand for aged, small-batch, and single-estate rums, similar to the trajectory previously seen in the whiskey and tequila categories. For example, brands such as Diplom?tico, Ron Zacapa, and Ten to One have successfully positioned themselves in the super-premium segment, attracting consumers with transparent sourcing, heritage branding, and sophisticated flavor profiles.
The resurgence of cocktail culture across urban markets has played a pivotal role in boosting rum’s relevance. Classic and tropical cocktails-such as the Mojito, Pi?a Colada, and Old Cuban-are regaining popularity in both upscale hospitality venues and at-home consumption settings. This trend is increasing demand for a wide range of rum styles, including white, spiced, and dark rums, with bartenders often favoring brands like Plantation or Mount Gay for their mixability and depth. The growing emphasis on curated experiences and elevated cocktail programs in bars and restaurants is repositioning rum as a versatile and essential component of contemporary mixology. According to the 2024 Cocktail Trends Report published by Bacardi, rum is considered an essential spirit for on-premise programs, as four of the ten best-selling cocktails identified in the report are rum-based drinks.
In addition, enhanced retail accessibility and product innovation are strengthening market penetration. The expansion of digital channels-including online liquor platforms and direct-to-consumer models-has enabled brands to reach niche audiences with targeted messaging and limited-edition offerings. Companies are also introducing flavored, cask-finished, and seasonal rums to capture consumer curiosity and drive repeat purchase behavior. For instance, Bacardi’s launch of flavored rums and Malibu’s brand extensions into ready-to-drink (RTD) formats have helped the category appeal to younger demographics while maintaining volume in a competitive spirits landscape.
For instance, in April 2024, Rolling Fork, an Indiana-based rum producer expanded its availability with a new online sales portal, bringing its rums to consumers in 38 U.S. states and Washington, D.C. with fulfillment provided by a network of retailer partners.
U.S. Rum Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. rum market report on the basis of product, and distribution channel:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Dark & Golden Rum
- White Rum
- Flavored & Spiced Rum
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Off-Trade
- On-Trade
Bacardi Limited
Davide Campari-Milano N.V.
Demerara Distillers Ltd. (DDL)
Diageo Plc
LT Group Inc.
Nova Scotia Spirit Co.
Pernod Ricard SA
Dictador Europe Sp. z o.o.
William Grant & Sons Ltd.
Mohan Meakin Limited
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information channel Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information channel Analysis
1.4.1. Data Analysis Models
1.5. Market Distribution Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook
CHAPTER 3. U.S. RUM MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Introduction
3.1.1. U.S. Rum Market Size & Growth Rate, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Vending Machine Operator’s Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. U.S. RUM MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings
CHAPTER 5. U.S. RUM MARKET: PRODUCT MODE ESTIMATES & TREND ANALYSIS
5.1. U.S. Rum Market: Product Outlook
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Dark and Golden Rum
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. White Rum
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Flavored and Spiced Rum
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. U.S. RUM MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. U.S. Rum Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Off-Trade
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. On-Trade
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performances
7.4.1. Revenue
7.4.2. COGS
7.4.3. Gross Profit Margin (%)
7.4.4. EBIT/EBITDA
7.4.5. Regional Revenue Breakdown
7.4.6. Business Segment Revenue Breakdown (as per annual report)
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Bacardi Limited
7.9.1.1. Company Overview
7.9.1.2. Financial Information
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Davide Campari-Milano N.V.
7.9.2.1. Company Overview
7.9.2.2. Financial information
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Demerara Distillers Ltd. (DDL)
7.9.3.1. Company Overview
7.9.3.2. Financial information
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Diageo Plc
7.9.4.1. Company Overview
7.9.4.2. Financial information
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. LT Group Inc.
7.9.5.1. Company Overview
7.9.5.2. Financial information
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Nova Scotia Spirit Co.
7.9.6.1. Company Overview
7.9.6.2. Financial information
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Pernod Ricard SA
7.9.7.1. Company Overview
7.9.7.2. Financial information
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Dictador Europe Sp. z o.o.
7.9.8.1. Company Overview
7.9.8.2. Financial information
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. William Grant & Sons Ltd.
7.9.9.1. Company Overview
7.9.9.2. Financial information
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Mohan Meakin Limited
7.9.10.1. Company Overview
7.9.10.2. Financial information
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information channel Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information channel Analysis
1.4.1. Data Analysis Models
1.5. Market Distribution Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook
CHAPTER 3. U.S. RUM MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Introduction
3.1.1. U.S. Rum Market Size & Growth Rate, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Vending Machine Operator’s Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. U.S. RUM MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings
CHAPTER 5. U.S. RUM MARKET: PRODUCT MODE ESTIMATES & TREND ANALYSIS
5.1. U.S. Rum Market: Product Outlook
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Dark and Golden Rum
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. White Rum
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Flavored and Spiced Rum
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. U.S. RUM MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. U.S. Rum Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Off-Trade
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. On-Trade
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performances
7.4.1. Revenue
7.4.2. COGS
7.4.3. Gross Profit Margin (%)
7.4.4. EBIT/EBITDA
7.4.5. Regional Revenue Breakdown
7.4.6. Business Segment Revenue Breakdown (as per annual report)
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Bacardi Limited
7.9.1.1. Company Overview
7.9.1.2. Financial Information
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Davide Campari-Milano N.V.
7.9.2.1. Company Overview
7.9.2.2. Financial information
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Demerara Distillers Ltd. (DDL)
7.9.3.1. Company Overview
7.9.3.2. Financial information
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Diageo Plc
7.9.4.1. Company Overview
7.9.4.2. Financial information
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. LT Group Inc.
7.9.5.1. Company Overview
7.9.5.2. Financial information
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Nova Scotia Spirit Co.
7.9.6.1. Company Overview
7.9.6.2. Financial information
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Pernod Ricard SA
7.9.7.1. Company Overview
7.9.7.2. Financial information
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Dictador Europe Sp. z o.o.
7.9.8.1. Company Overview
7.9.8.2. Financial information
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. William Grant & Sons Ltd.
7.9.9.1. Company Overview
7.9.9.2. Financial information
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Mohan Meakin Limited
7.9.10.1. Company Overview
7.9.10.2. Financial information
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives
LIST OF TABLES
Table 1. U.S. rum market - Key market driver analysis
Table 2. U.S. rum market - Key market restraint analysis
Table 3. U.S. rum market estimates & forecast, by product (USD Million)
Table 4. U.S. rum market estimates & forecast, by distribution channel (USD Million)
Table 5. Recent developments & impact analysis by key market participants
Table 6. Company market share, 2024
Table 7. Company heat map analysis
Table 8. Companies undergoing key strategies
Table 1. U.S. rum market - Key market driver analysis
Table 2. U.S. rum market - Key market restraint analysis
Table 3. U.S. rum market estimates & forecast, by product (USD Million)
Table 4. U.S. rum market estimates & forecast, by distribution channel (USD Million)
Table 5. Recent developments & impact analysis by key market participants
Table 6. Company market share, 2024
Table 7. Company heat map analysis
Table 8. Companies undergoing key strategies
LIST OF FIGURES
Fig. 1 U.S. rum market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Country snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 U.S. rum market size, 2018 to 2030 (USD Million)
Fig. 12 U.S. rum market: Penetration & growth prospect mapping
Fig. 13 U.S. rum market: Value chain analysis
Fig. 14 U.S. rum market: Profit margin analysis
Fig. 15 U.S. rum market: Market dynamics
Fig. 16 U.S. rum market: Porter's five forces analysis
Fig. 17 U.S. rum market, by product: Key Takeaways
Fig. 18 U.S. rum market: Product movement analysis, 2024 & 2030 (%)
Fig. 19 Dark and golden rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 White rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Flavored and spiced rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 Other rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 US Rum market, by distribution channel: Key Takeaways
Fig. 24 US Rum market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 25 Off-trade rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 On-trade rum estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Key company categorization
Fig. 28 Company market share analysis, 2024
Fig. 29 Strategic framework of rum market
Fig. 1 U.S. rum market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Country snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 U.S. rum market size, 2018 to 2030 (USD Million)
Fig. 12 U.S. rum market: Penetration & growth prospect mapping
Fig. 13 U.S. rum market: Value chain analysis
Fig. 14 U.S. rum market: Profit margin analysis
Fig. 15 U.S. rum market: Market dynamics
Fig. 16 U.S. rum market: Porter's five forces analysis
Fig. 17 U.S. rum market, by product: Key Takeaways
Fig. 18 U.S. rum market: Product movement analysis, 2024 & 2030 (%)
Fig. 19 Dark and golden rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 White rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Flavored and spiced rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 Other rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 US Rum market, by distribution channel: Key Takeaways
Fig. 24 US Rum market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 25 Off-trade rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 On-trade rum estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Key company categorization
Fig. 28 Company market share analysis, 2024
Fig. 29 Strategic framework of rum market
